Strategic and Creative Services

Tourism Ireland seeks a suitably qualified marketing communications agency to provide Global Lead Creative and Strategic Services to its global network of offices. The successful agency will be required to respond to a marketing brief and develop a strategic direction and multi-channel campaigns and communications to promote tourism to the …

CPV: 79340000 Usługi reklamowe i marketingowe, 79341000 Usługi reklamowe, 79341400 Usługi prowadzenia kampanii reklamowych
Miejsce wykonania:
Strategic and Creative Services
Miejsce udzielenia zamówienia:
Tourism Ireland CLG
Numer nagrody:
MCOMMS2024

1. Buyer

1.1 Buyer

Official name : Tourism Ireland CLG
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Strategic and Creative Services
Description : Tourism Ireland seeks a suitably qualified marketing communications agency to provide Global Lead Creative and Strategic Services to its global network of offices. The successful agency will be required to respond to a marketing brief and develop a strategic direction and multi-channel campaigns and communications to promote tourism to the island of Ireland, including, but not limited to:  Understanding each of the markets from where the island of Ireland draws its visitors; and  Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and TTL communications campaigns for us in all appropriate media. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. Annual renewal will be subject to satisfactory performance, budget and other factors. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIRED SERVICES
Procedure identifier : 36ce6fe3-edbf-4ac9-9d9f-1398fa2813ee
Previous notice : c1971f29-8cda-43c0-9fd3-c0b09a7ec50e-01
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79340000 Advertising and marketing services

2.1.2 Place of performance

Anywhere in the European Economic Area

2.1.3 Value

Estimated value excluding VAT : 9 000 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Strategic and Creative Services
Description : Tourism Ireland seeks a suitably qualified marketing communications agency to provide Global Lead Creative and Strategic Services to its global network of offices. The successful agency will be required to respond to a marketing brief and develop a strategic direction and multi-channel campaigns and communications to promote tourism to the island of Ireland, including, but not limited to:  Understanding each of the markets from where the island of Ireland draws its visitors; and  Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and TTL communications campaigns for us in all appropriate media. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. Annual renewal will be subject to satisfactory performance, budget and other factors. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIRED SERVICES
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Anywhere in the European Economic Area
Additional information :

5.1.5 Value

Estimated value excluding VAT : 9 000 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Name :
Description : Ultimate Cost @ 50%
Weight (percentage, exact) : 50
Criterion :
Type : Quality
Name : 50
Description : Qualitative criteria @ 50%
Weight (percentage, exact) : 50
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.12 Terms of procurement

Information about review deadlines : Standstill has expire

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Tourism Ireland CLG
TED eSender : European Dynamics S.A.

6. Results

Value of all contracts awarded in this notice : 9 000 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Grey London
Tender :
Tender identifier : 000067414
Identifier of lot or group of lots : LOT-0001
Value of the tender : 9 000 000 Euro
The tender was ranked : yes
Rank in the list of winners : 1
Subcontracting : No
Contract information :
Identifier of the contract : 414439
Date of the conclusion of the contract : 19/12/2024
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 23

8. Organisations

8.1 ORG-0001

Official name : Tourism Ireland CLG
Registration number : 336370
Postal address : 4th Floor - Bishop's Square, Redmond's Hill
Town : Dublin
Postcode : D02 TD99
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +35314763400
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Grey London
Registration number : 00539916
Postal address : Rose Court, 2 Southwark Bridge Road
Town : London
Postcode : SE19HS
Country subdivision (NUTS) : Camden and City of London ( UKI31 )
Country : United Kingdom
Telephone : +44 20 3116 4700
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 14995953-6010-443d-b89f-56e260ffdb6d - 02
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 13/01/2025 14:46 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00028868-2025
OJ S issue number : 10/2025
Publication date : 15/01/2025