Service Providers for EU Funded Promotion Campaign in China, South-Korea and Japan

The purpose of the procurement procedure is to award a framework agreement the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign in China, South Korea and Japan (hereinafter referred as ‘Campaign’). The purpose of the Campaign is to increase the awareness and export volume …

CPV: 79000000 Usługi biznesowe: prawnicze, marketingowe, konsultingowe, rekrutacji, drukowania i zabezpieczania
Termin:
24 lutego 2025 12:00
Rodzaj terminu:
Złożenie oferty
Miejsce wykonania:
Service Providers for EU Funded Promotion Campaign in China, South-Korea and Japan
Miejsce udzielenia zamówienia:
Ruokatieto Yhdistys ry
Numer nagrody:
2025-019204-LOT-0001

1. Buyer

1.1 Buyer

Official name : Ruokatieto Yhdistys ry
Legal type of the buyer : International organisation
Activity of the contracting authority : Economic affairs

1.1 Buyer

Official name : Lantbrukarnas Riksförbund ry
Legal type of the buyer : International organisation
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Service Providers for EU Funded Promotion Campaign in China, South-Korea and Japan
Description : The purpose of the procurement procedure is to award a framework agreement the provision of services regarding the planning and implementation of an EU Funded Promotion Campaign in China, South Korea and Japan (hereinafter referred as ‘Campaign’). The purpose of the Campaign is to increase the awareness and export volume of EU oats and oat ingredients in three Asian markets: China, South Korea and Japan, while promoting sustainable and healthy European produce. Campaign start date is 1st of January 2025 and end date 31st of December 2027 (duration 36 months). The Campaign is aimed to external markets to promote processed oats, oat ingredients and derivatives of oats from Sweden and Finland to three different target countries: Japan, South Korea, and China. The specific project objectives are based on the analysis that increasing number of Japanese, Chinese and Korean consumers demand sustainably and responsibly produced oat products in their pursuit of a healthier everyday diet. Local manufacturers are producing new and versatile products using oat ingredients and importing them from major supply countries. Competitors from Australia, USA and Canada have established a market presence on these markets to supply oat ingredients, and to increase market share for European oats, EU market initiatives for promotion and awareness raising are needed. As the top EU market leaders in oats, Finland and Sweden propose this program to improve the competitiveness of European oat producers in Japan, China and South Korea, and to actively promote the EU quality standards of the oats. With the know-how and experience of generational farmers educated and experienced in precision agriculture, circular food systems, and soil management, combined with extensive research on oat innovation and technology, Finland and Sweden have excellent conditions to produce high-quality oats sustainably. The Campaign is co-financed by the EU (Regulation 1144/2014). The procurement will be conducted in accordance with Finnish Act on Public Procurement and Concession Contracts (1397/2016).
Procedure identifier : 2cf11e02-d6b2-4984-a0b9-6684b43be018
Type of procedure : Open
Justification for the accelerated procedure :
Main features of the procedure : The procedure for procurement is the open procedure in accordance with the Finnish Procurement Act (1397/2016). The procurement is divided into three (3) Lots: Lot 1: Service providers in China Lot 2: Service providers in South Korea Lot 3: Service providers in Japan The tenderer may submit a tender for one (1) or multiple Lots. The Purchaser prioritizes tenderers tendering all Lots and shall prioritize the selection of three (3) most economically advantageous tenderers tendering all Lots. Partial tenders are considered if there are less than three (3) acceptable tenders tendering all Lots. The Purchaser will select three (3) service providers per lot: one (1) primary service provider and two (2) backup service providers.The amount of services to be supplied is an estimate and does not form an obligation for the Purchaser. The Purchaser will procure services as needed based based on the order of priority. Based on the tender process, the Purchaser will select one (1) primary service provider and two (2) backup service providers for each Lot. The tenderer with the highest total score will be ranked first in the order of priority of the framework agreement, the tenderer with the second highest total score will be ranked second, and the tenderer with the third highest total score will be ranked third. The Purchaser expects a close and long-lasting partnership with the service providers, based on high mutual trust and confidentiality regarding the market information, company related information and operative planning, which is shared with the service provider. Confidentiality is regarding all material created during the cooperation, including but not limited to budgets and specific plans involved to the program.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security

2.1.3 Value

Estimated value excluding VAT : 1 112 910 Euro
Maximum value of the framework agreement : 1 112 910 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU
Applicable cross-border law : Finnish Act on Public Procurement and Concession Contracts (1397/2016)

2.1.5 Terms of procurement

Terms of submission :
Maximum number of lots for which one tenderer can submit tenders : 3
Terms of contract :
Maximum number of lots for which contracts can be awarded to one tenderer : 3

2.1.6 Grounds for exclusion

Participation in a criminal organisation : The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein been the subject of a conviction by final judgment for participation in a criminal organisation, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.
Corruption : The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein has been the subject of a conviction by final judgment for, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.
Fraud : The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein been the subject of a conviction by final judgment for fraud, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.
Terrorist offences or offences linked to terrorist activities : The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein has been the subject of a conviction by final judgment for terrorist offences or offences linked to terrorist activities, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.
Money laundering or terrorist financing : The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein has been the subject of a conviction by final judgment for money laundering or terrorist financing, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable.
Child labour and other forms of trafficking in human beings : The tenderer itself or any person who is a member of its administrative, management or supervisory body or has powers of representation, decision or control therein has been the subject of a conviction by final judgment for child labour and other forms of trafficking in human beings, by a conviction rendered at the most five years ago or in which an exclusion period set out directly in the conviction continues to be applicable
Payment of taxes : The tenderer has breached its obligations to pay taxes in the country of its establishment or in the country of the buyer.
Payment of social security contributions : The tenderer has breached its obligations to pay social security contributions in the country of its establishment or in the country of the buyer.
Purely national exclusion grounds : The tenderer has breached the following obligations defined in the Finnish criminal code: violation of the right to organise, work hour offence, extortionate work discrimination, work discrimination, work safety offence or the use of unauthorised foreign labour.
Breaching of obligations in the fields of environmental law : The tenderer has breached its obligations in the field of environmental law.
Breaching of obligations in the fields of social law : The tenderer has breached its obligations in the field of social law.
Breaching of obligations in the fields of labour law : The tenderer has breached its obligations in the field of labour law.
Conflict of interest due to its participation in the procurement procedure : The participation of the tenderer in the procurement procedure gives rise to conflicts of interest.
Direct or indirect involvement in the preparation of this procurement procedure : The tenderer, or any undertaking related to it, has advised the buyer or otherwise been involved in the preparation of the procurement procedure.
Early termination, damages or other comparable sanctions : The tenderer's previous contracts or concessions have been terminated prematurely or damages or other similar penalties have been claimed in connection with the contracts in question.
Guilty of misrepresentation, withheld information, unable to provide required documents and obtained confidential information of this procedure : The tenderer is in one of the following situations. a) It has misrepresented information in relation to the exclusion or selection criteria, b) It has withheld such information, c) It has delayed to submit the supporting information required by a buyer, or d) It has tried to influence the decision making process of the buyer, to obtain confidential information that may confer upon it undue advantages in the procurement procedure or to negligently provide misleading information that may have a material influence on decisions concerning exclusion, selection or award.
Bankruptcy : The tenderer is bankrupt.
Insolvency : The tenderer is subject of insolvency or winding-up.
Arrangement with creditors : The tenderer is in arrangement with creditors.
Analogous situation like bankruptcy under national law : The tenderer is in any analogous situation like bankruptcy arising from a similar procedure under national laws and regulations.
Assets being administered by liquidator : The assets of the tenderer are being administered by a liquidator or by the court.
Business activities are suspended : The business activities of the tenderer are suspended.
Guilty of grave professional misconduct : The tenderer is guilty of grave professional misconduct.
Agreements with other economic operators aimed at distorting competition : The tenderer has entered into agreements aimed at distorting competition.

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Service Providers for EU Funded Promotion Campaign in China
Description : Lot 1: Service providers in China
Internal identifier : 2025-019204-LOT-0001

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security

5.1.2 Place of performance

Country : China
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 36 Month

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
Information about European Union funds
EU funds programme : European Agricultural Fund for Rural Development (EAFRD) (2021/2027)
Identifier of EU funds : AGRIP-MULTI-2024
Further details of EU funds : Funded by Regulation (EU) No 1144/2014
The procurement is covered by the Government Procurement Agreement (GPA) : yes
This procurement is also suitable for small and medium-sized enterprises (SMEs) : no

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Use of this criterion : Used
Criterion :
Type : Technical and professional ability
Name : Minimum reference requirement for the Tenderer
Description : As a minimum reference requirement, the Tenderer must have at least one (1) earlier reference of food industry related EU funded (regulation 1144/2014) promotion campaign.
Use of this criterion : Used
Criterion :
Type : Economic and financial standing
Name : Yearly turnover
Description : The Tenderer or the company named as the lead member of the consortium must have a yearly turnover of at least EUR 1.000.000 (excluding VAT) from the last confirmed accounting period.
Use of this criterion : Used

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Quality weighting 50 %: Quality shall be evaluated against the following criteria: - Work experience of the project organization (maximum 25 points) - Tenderer’s experience in promotional campaigns (maximum 25 points) The comparison criteria are described in more detail in Annex 1 (Tender Form). The tenderer that acquires the most quality points will score 50 quality evaluation points to the comparison of tenders. Other tenderers will get points as follows: tenderers points / highest points * 50.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Criterion :
Type : Price
Name :
Description : Price weighting 50 %: The comparison criteria are described in more detail in Annex 1 (Tender Form). The tenderer that offers the lowest daily rates for services will score 50 price evaluation points to the comparison of tenderers. Other tenderers will score points as follows: lowest price / tenderers price * 50.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Deadline for requesting additional information : 07/02/2025 12:00 +02:00

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 12:00 +02:00
Deadline until which the tender must remain valid : 3 Month
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Maximum number of participants : 3
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The Market Court -
Organisation providing additional information about the procurement procedure : Ruokatieto Yhdistys ry -
Organisation providing more information on the review procedures : Ruokatieto Yhdistys ry -
Organisation receiving requests to participate : Ruokatieto Yhdistys ry -
Organisation processing tenders : Ruokatieto Yhdistys ry -

5.1 Lot technical ID : LOT-0002

Title : Service Providers for EU Funded Promotion Campaign in South-Korea
Description : Lot 2: Service providers in South Korea
Internal identifier : 2025-019204-LOT-0002

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security

5.1.2 Place of performance

Country : South Korea
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 36 Month

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
Information about European Union funds
EU funds programme : European Agricultural Fund for Rural Development (EAFRD) (2021/2027)
Identifier of EU funds : AGRIP-MULTI-2024
Further details of EU funds : Funded by Regulation (EU) No 1144/2014
The procurement is covered by the Government Procurement Agreement (GPA) : yes
This procurement is also suitable for small and medium-sized enterprises (SMEs) : no

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Use of this criterion : Used
Criterion :
Type : Technical and professional ability
Name : Minimum reference requirement for the Tenderer
Description : As a minimum reference requirement, the Tenderer must have at least one (1) earlier reference of food industry related EU funded (regulation 1144/2014) promotion campaign.
Use of this criterion : Used
Criterion :
Type : Economic and financial standing
Name : Yearly turnover
Description : The Tenderer or the company named as the lead member of the consortium must have a yearly turnover of at least EUR 1.000.000 (excluding VAT) from the last confirmed accounting period.
Use of this criterion : Used

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Quality weighting 50 %: Quality shall be evaluated against the following criteria: - Work experience of the project organization (maximum 25 points) - Tenderer’s experience in promotional campaigns (maximum 25 points) The comparison criteria are described in more detail in Annex 1 (Tender Form). The tenderer that acquires the most quality points will score 50 quality evaluation points to the comparison of tenders. Other tenderers will get points as follows: tenderers points / highest points * 50.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Criterion :
Type : Price
Name :
Description : Price weighting 50 %: The comparison criteria are described in more detail in Annex 1 (Tender Form). The tenderer that offers the lowest daily rates for services will score 50 price evaluation points to the comparison of tenderers. Other tenderers will score points as follows: lowest price / tenderers price * 50.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Deadline for requesting additional information : 07/02/2025 12:00 +02:00

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 12:00 +02:00
Deadline until which the tender must remain valid : 3 Month
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Maximum number of participants : 3
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The Market Court -
Information about review deadlines : Contrary to the above it is not possible for tenderers to seek review from the Market Court. Tenderers can seek review from Ruokatieto Yhdistys Ry: Ruokatieto Yhdistys Ry c/o Suomen Hankintajuristit Asianajotoimisto Oy Fabianinkatu 14, 00100 Helsinki, Finland info@hankintajuristit.fi Detailed instructions for seeking review will be supplied with the contract award notice
Organisation providing additional information about the procurement procedure : Ruokatieto Yhdistys ry -
Organisation providing more information on the review procedures : Ruokatieto Yhdistys ry -
Organisation receiving requests to participate : Ruokatieto Yhdistys ry -
Organisation processing tenders : Ruokatieto Yhdistys ry -

5.1 Lot technical ID : LOT-0003

Title : Service Providers for EU Funded Promotion Campaign in Japan
Description : Lot 3: Service providers in Japan
Internal identifier : 2025-019204-LOT-0003

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security

5.1.2 Place of performance

Country : Japan
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 36 Month

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
Information about European Union funds
EU funds programme : European Agricultural Fund for Rural Development (EAFRD) (2021/2027)
Identifier of EU funds : AGRIP-MULTI-2024
Further details of EU funds : Funded by Regulation (EU) No 1144/2014
The procurement is covered by the Government Procurement Agreement (GPA) : yes
This procurement is also suitable for small and medium-sized enterprises (SMEs) : no

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Use of this criterion : Used
Criterion :
Type : Technical and professional ability
Name : Minimum reference requirement for the Tenderer
Description : As a minimum reference requirement, the Tenderer must have at least one (1) earlier reference of food industry related EU funded (regulation 1144/2014) promotion campaign.
Use of this criterion : Used
Criterion :
Type : Economic and financial standing
Name : Yearly turnover
Description : The Tenderer or the company named as the lead member of the consortium must have a yearly turnover of at least EUR 1.000.000 (excluding VAT) from the last confirmed accounting period.
Use of this criterion : Used

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Quality weighting 50 %: Quality shall be evaluated against the following criteria: - Work experience of the project organization (maximum 25 points) - Tenderer’s experience in promotional campaigns (maximum 25 points) The comparison criteria are described in more detail in Annex 1 (Tender Form). The tenderer that acquires the most quality points will score 50 quality evaluation points to the comparison of tenders. Other tenderers will get points as follows: tenderers points / highest points * 50.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Criterion :
Type : Price
Name :
Description : Price weighting 50 %: The comparison criteria are described in more detail in Annex 1 (Tender Form). The tenderer that offers the lowest daily rates for services will score 50 price evaluation points to the comparison of tenderers. Other tenderers will score points as follows: lowest price / tenderers price * 50.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 50
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Deadline for requesting additional information : 07/02/2025 12:00 +02:00

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 12:00 +02:00
Deadline until which the tender must remain valid : 3 Month
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Maximum number of participants : 3
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The Market Court -
Information about review deadlines : Contrary to the above it is not possible for tenderers to seek review from the Market Court. Tenderers can seek review from Ruokatieto Yhdistys Ry: Ruokatieto Yhdistys Ry c/o Suomen Hankintajuristit Asianajotoimisto Oy Fabianinkatu 14, 00100 Helsinki, Finland info@hankintajuristit.fi Detailed instructions for seeking review will be supplied with the contract award notice
Organisation providing additional information about the procurement procedure : Ruokatieto Yhdistys ry -
Organisation providing more information on the review procedures : Ruokatieto Yhdistys ry -
Organisation receiving requests to participate : Ruokatieto Yhdistys ry -
Organisation processing tenders : Ruokatieto Yhdistys ry -

8. Organisations

8.1 ORG-0001

Official name : Ruokatieto Yhdistys ry
Registration number : 0111164-2
Postal address : Vanha Talvitie 2 A 16
Town : Helsinki
Postcode : 00580
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Telephone : +358 400 383 842
Internet address : https://www.ruokatieto.fi/
Roles of this organisation :
Buyer
Group leader
Organisation providing additional information about the procurement procedure
Organisation receiving requests to participate
Organisation processing tenders
Organisation providing more information on the review procedures

8.1 ORG-0002

Official name : Hansel Oy (Hilma)
Registration number : FI09880841
Postal address : Mannerheiminaukio 1 A
Town : Helsinki
Postcode : 00100
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Telephone : +358 295563630
Roles of this organisation :
TED eSender

8.1 ORG-0004

Official name : Lantbrukarnas Riksförbund ry
Registration number : Lantbrukarnas Riksförbund ry
Town : Stockholm
Postcode : 105 33
Country subdivision (NUTS) : Stockholms län ( SE110 )
Country : Sweden
Telephone : +358 400 383 842
Internet address : https://www.lrf.se/
Roles of this organisation :
Buyer

8.1 ORG-0003

Official name : The Market Court
Registration number : FI30061576
Postal address : Radanrakentajantie 5
Town : Helsinki
Postcode : 00520
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Telephone : +358 295643300
Roles of this organisation :
Review organisation
Notice information
Notice identifier/version : 23d35b7e-d381-4d3c-a527-87c20bbbe31f - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 24/01/2025 22:38 +02:00
Languages in which this notice is officially available : English
Notice publication number : 00059529-2025
OJ S issue number : 19/2025
Publication date : 28/01/2025