Return On Marketing Investments (ROMI) modelling tool

Veikkaus Oy is acquiring Return On Marketing Investments (ROMI) modelling tool to analyze and optimize its marketing strategies and actions. We are looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue and based on the modelling can …

CPV: 72316000 Usługi analizy danych
Miejsce wykonania:
Return On Marketing Investments (ROMI) modelling tool
Miejsce udzielenia zamówienia:
Veikkaus Oy
Numer nagrody:
527219

1. Buyer

1.1 Buyer

Official name : Veikkaus Oy
Legal type of the buyer : Entity with special or exclusive rights
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : Return On Marketing Investments (ROMI) modelling tool
Description : Veikkaus Oy is acquiring Return On Marketing Investments (ROMI) modelling tool to analyze and optimize its marketing strategies and actions. We are looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue and based on the modelling can forecast the optimal allocation to different marketing channels. The modelling software should be offered as SaaS.
Procedure identifier : 66e98128-1b1c-4a9a-8a52-3f5d9024e2e5
Previous notice : a9e4834d-b50e-4424-a634-b6ad97d43b31-01
Internal identifier : 527219
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure : 1. GENERAL The legislation concerning the public procurement is applied to the procurement. Type of procedure is open procedure. 2. CONTRACT NOTICE A contract notice has been published on the website www.hankintailmoitukset.fi and http://ted.europa.eu. The contract award notice shall be published after the award decision. 3. SUBMITTING THE TENDER AS A GROUP OF ECONOMIC OPERATORS AND SUBCONTRACTING The tenderer may submit the tender as a group of economic operators. In this case, however, it is required that the enterprises that belong to the group undertake with joint liability to fulfill the obligations and responsibilities of the contract. If the group is awarded with the contract, all group members shall sign the contract. The members of the group may not be changed during the procurement procedure or contract period. The group and the supplier with subcontractors is required to have the technical, economic and financial and other capacities to provide the goods and services in accordance with the contract for the whole contract period. During the tender competition and during the contract period, the supplier may be requested to provide proof on commitments and contracts that they have made with the notified subcontractors and which may affect the supplier’s capacity to meet the obligations of the contract. The group may be requested to provide corresponding proof on how the relationships between the members of the group have been arranged. If the tenderer uses subcontractors, it shall be responsible for the work of its subcontractors as of their own work. If the tenderer participates in the procurement process independently, using the services of its subcontractors as a part of its tender and being responsible for their work, the tenderer must state in the Subcontractors form how the subcontractor participates in producing the service. During the contract period, replacing subcontractors is possible only if it does not result to significant or material changes of the contract, and only with the consent of the contracting authority. 4. USING RESOURCES OF OTHER ENTITIES The tenderer or a group of economic operators may use the resources of other entities to fulfill the requirements of the invitation to tender without taking into account the legal nature of their relationship. The resources of other entities must be de facto at the disposal of the tenderer or the group of economic operators during the procurement process and the contract period. Such resources may include, for example: 1) Relying professional experience of other economic entity, which for example belong to the same group of companies, provided that this entity is named in the tender as a subcontractor for the tenderer or the group of economic operators, and it de facto participates in supplying the service; 2) the use of other company's personnel to fulfill the requirements concerning professional qualifications, provided that these persons de facto participate in supplying the service; 3) resources concerning economic and financial standing; 4) resources concerning technical capabilities, provided that such resources are de facto utilized to fulfill the requirements of the procurement. 5. PROCESSING OF TENDERS 5.1 SUITABILITY OF TENDERS Before the tenders are processed it shall be assessed whether the tenderers meet the technical, professional and economic and financial requirements presented in clause/form "Exclusion and suitability (ESPD)". The tenderer’s suitability shall be examined using the information provided in the tender, other financial statements (if separately requested) and the information available from risk rating reports. Tenderers who do not meet the minimum requirements set in the Call for Tenders shall be excluded from the tender competition. A tenderer who has been convicted of or in which any person with powers of representation, decision making or control has been convicted of an offence as referred in EU Public Procurement Directive 57 article, section 1 or to extortionate work discrimination as stated in the Criminal Code of Finland, chapter 47 section 3(a) shall also be excluded from the tender competition. A tenderer to whom a criterion for exclusion as referred to in Public Procurement Act may also be excluded from the tender competition. 5.2 COMPLIANCE OF TENDERS WITH THE CALL FOR TENDERS The solution and services tendered shall comply with the content of the Call for Tenders and its annexes. All the requested information and required annexes must be annexed to the tender. In examining the compliance of the tender the tender is assessed based on the entire content of the tender. Tenders that are not in compliance with the Call for Tenders or in accordance with the conditions of the tendering procedure shall be excluded from the tender competition. 5.3 EVALUATION OF TENDERS The evaluation of the tenders shall be made according to chapter "Grounds for decision". 5.4 AWARD DECISION AND ITS NOTIFICATION The award decision shall be sent for the information of all the tenderers via email. The contract does not come into force as a result of the notification of the decision, but requires a separate written contract.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 72316000 Data analysis services

2.1.2 Place of performance

Anywhere

2.1.4 General information

Additional information : The Agreement shall be effective for an initial term of twenty-four (24) months from the Commencement Date. Following the Initial Term, the Agreement shall automatically renew for successive twelve (12) month periods unless either Party provides written notice of non-renewal to the other Party at least six (6) months prior to the end of the then-current term.
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Return On Marketing Investments (ROMI) modelling tool
Description : Veikkaus Oy is acquiring Return On Marketing Investments (ROMI) modelling tool to analyze and optimize its marketing strategies and actions. We are looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue and based on the modelling can forecast the optimal allocation to different marketing channels. The modelling software should be offered as SaaS.
Internal identifier : 527219

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 72316000 Data analysis services

5.1.2 Place of performance

Anywhere
Additional information :

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Additional information : The Agreement shall be effective for an initial term of twenty-four (24) months from the Commencement Date. Following the Initial Term, the Agreement shall automatically renew for successive twelve (12) month periods unless either Party provides written notice of non-renewal to the other Party at least six (6) months prior to the end of the then-current term.

5.1.7 Strategic procurement

Social objective promoted : Human rights due diligence in global supply chains

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : The cheapest offer gets full points according to the weight value, and the points of other offers are proportional to the offer of the lowest bidder using the formula: (minimum given value / offered value) * maximum points
Weight (points, exact) : 60
Criterion :
Type : Quality
Name : Quality
Description : The offer with the highest score gets full quality points and the points of other offers are calculated using a formula: (Score obtained/highest score obtained) * maximum points
Weight (points, exact) : 40
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Markkinaoikeus
TED eSender : Hansel Oy (Hilma)

6. Results

Value of all contracts awarded in this notice : 480 000 Euro

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Objective Platform
Tender :
Tender identifier : tenderReference-3877439-787774
Identifier of lot or group of lots : LOT-0000
Subcontracting : No
Contract information :
Identifier of the contract : Agreement
Date on which the winner was chosen : 07/11/2024
Date of the conclusion of the contract : 02/12/2024
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders from medium tenderers
Number of tenders or requests to participate received : 1
Type of received submissions : Tenders from tenderers registered in other European Economic Area countries than the country of the buyer
Number of tenders or requests to participate received : 1

8. Organisations

8.1 ORG-0001

Official name : Markkinaoikeus
Registration number : 3006157-6
Postal address : Radanrakentajantie 5
Town : Helsinki
Postcode : 00520
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Telephone : +358 295643300
Roles of this organisation :
Review organisation

8.1 ORG-0002

Official name : Veikkaus Oy
Registration number : 2765220-1
Postal address : PL 1
Town : Veikkaus
Postcode : 01009
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Contact point : Veikkaus Oy
Telephone : +358 20055000
Internet address : https://www.veikkaus.fi
Roles of this organisation :
Buyer

8.1 ORG-0003

Official name : Objective Platform
Registration number : 61551147
Postal address : Kabelweg 57
Town : Amsterdam
Postcode : 1014BA
Country subdivision (NUTS) : Groot-Amsterdam ( NL329 )
Country : Netherlands
Telephone : +31681046144
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

8.1 ORG-0004

Official name : Hansel Oy (Hilma)
Registration number : FI09880841
Postal address : Mannerheiminaukio 1a
Town : Helsinki
Postcode : 00100
Country subdivision (NUTS) : Helsinki-Uusimaa ( FI1B1 )
Country : Finland
Contact point : eSender
Telephone : 029 55 636 30
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 8d4654a2-97f9-490f-a380-5248108779ad - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 15/01/2025 08:14 +00:00
Notice dispatch date (eSender) : 15/01/2025 08:14 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00032345-2025
OJ S issue number : 11/2025
Publication date : 16/01/2025