Organisation of a Marketing Programme for German Wine in Norway

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in Norway for the years 2026-2031, the strategy includes …

CPV: 79340000 Usługi reklamowe i marketingowe
Miejsce wykonania:
Organisation of a Marketing Programme for German Wine in Norway
Miejsce udzielenia zamówienia:
Deutsches Weininstitut GmbH
Numer nagrody:
DWI 2025-04

1. Buyer

1.1 Buyer

Official name : Deutsches Weininstitut GmbH
Legal type of the buyer : Body governed by public law, controlled by a central government authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Organisation of a Marketing Programme for German Wine in Norway
Description : The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in Norway for the years 2026-2031, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine -alcoholic and non-alcoholic- and sparkling wine producers and related topics relevant to the market.
Procedure identifier : 1dad98bc-7a28-447c-a2f2-563c476dbf3c
Internal identifier : DWI 2025-04
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

2.1.2 Place of performance

Anywhere in the European Economic Area
Additional information : Norway

2.1.3 Value

Estimated value excluding VAT : 936 000 Euro
Maximum value of the framework agreement : 1 497 600 Euro

2.1.4 General information

Additional information : Bekanntmachungs-ID: CXP4YWS5M4D
Legal basis :
Directive 2014/24/EU
vgv -

2.1.6 Grounds for exclusion

Analogous situation like bankruptcy under national law : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Corruption : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Participation in a criminal organisation : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Agreements with other economic operators aimed at distorting competition : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Breaching of obligations in the fields of environmental law : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Money laundering or terrorist financing : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Fraud : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Child labour and other forms of trafficking in human beings : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Insolvency : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Breaching of obligations in the fields of labour law : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Assets being administered by liquidator : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Guilty of misrepresentation, withheld information, unable to provide required documents and obtained confidential information of this procedure : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Conflict of interest due to its participation in the procurement procedure : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Direct or indirect involvement in the preparation of this procurement procedure : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Guilty of grave professional misconduct : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Early termination, damages or other comparable sanctions : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Breaching of obligations in the fields of social law : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Payment of social security contributions : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member ivolved in the case of a bidding consortium and/or a loan of elegibilty and/or subcontractors.
Business activities are suspended : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Payment of taxes : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.
Terrorist offences or offences linked to terrorist activities : Self declaration in accordance with §§123, 124 GWB (German Act against Restraints of Competition). The self declaration must be submitted and signed by every member involved in the case of a bidding consortium and/or a loan of eligibilty and/or subcontractors.

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Organisation of a Marketing Programme for German Wine in Norway
Description : Basic Services (General Basic Services, Basic Public Relation Services and Internet/Social Media Basic Services) The Service Provider shall routinely perform the following tasks as basic services at a monthly fixed price including all external costs (including, but not limited to, shipping fees for promotional materials, adaptation of marketing materials, fees for market research or analysis tools, except travel expenses for attending an annual meeting of all Wines of Germany offices in Germany): Service Conditions The Service Provider shall ensure an appropriate infrastructure for the completion of his contractual obligations. This consists of offices fully equipped with all the common means and channels of modern communication. The normal business and availability hours shall be made public and adhered to by the Service Provider. 1. General Basic Services The Service Provider shall perform the following tasks as General Basic Services: a) Basic Information Service and Correspondence - Particularly regarding exporters, agents, supermarkets, specialist retailers, catering trade, media and consumers - Consulting service for German wine and sparkling wine producers for entering or already working on the Norwegian market - Expert point of contact for media representatives - Creation and maintenance of a network of important and relevant contacts and multipliers in Norway in order to perform these responsibilities b) Retail trade/Catering Trade/Importers/Wine Market - Identifying market potentials, concrete needs and opportunities for cooperation for German wine and sparkling wine producers - Continuous compilation and updating of lists of Norwegian wine retailers, agents, distributors, supermarkets, top hotels and selected restaurants (including contact person for wine procurement) - Adaptation of existing promotional material - Distribution and shipment of promotional materials. c) Statistics/Market Research/Marketing Strategy for Norway - Development of an appropriate marketing strategy for the generic marketing of the Wines of Germany office in Norway corresponding to the market situation and in line with the general strategy of DWI - Transmission of statistics/market research - Continuous transmission of statistics in relation to the use of social media (number of followers, etc.) - Quarterly report on general activities. d) Other Services - Storage of POS material and banners - Attendance of an annual meeting of all Wines of Germany offices in Germany by the team leader/Head of Campaign (about 4-5 days) 2. Basic Public Relation Services The Service Provider shall perform the following tasks as Basic Public Relation Services: - Continuous monitoring of the Norwegian media landscape - Regular summary of current media clippings (TV, print and internet) - Reports on the current situation and changes in politics and the wine sector - Creation and distribution of generic press releases related to the DWI or German wine in general - Creation and distribution of basic information publications related to the DWI or German wine in general. 3. Basic Internet and Social Media Services The Service Provider shall perform the following tasks as Basic Internet and Social Media Services: a) Website maintenance - The existing website available under https://www.tyskvin.no shall be maintained, regularly updated, and further developed. It shall be the central point of contact and information and shall be linked to all other social media channels in connection with the campaign. It shall contain all events and press releases as well as information on German wines in Norway - All content management shall be provided by the bidder, while the DWI shall provide an already existing Open Source Typo3 Content Management System (CMS) and host the required server. It will be mandatory for the bidder to work within the CMS of the DWI. - The regular content creation as well as the content adaption and maintenance of the website about German wines are mandatory. In the case that new templates are needed the bidder shall ensure that the created content by the bidder or any third party is in line with the CI and CD of the DWI. This refers to any possible technical implementation of suitable templates, extensions, plugins, etc. including new content. The bidder shall ensure that the content of the websites is checked daily for relevance of data and updated at least weekly. b) Internet and Social Media - Content creation and maintenance of all relevant social media networks (e.g. Instagram, Facebook, video channels, etc.). Social media channels must be updated at least once a week with unique content containing added value. - Existing social media accounts are: o Facebook: @Tyskvininformasjon o Instagram: @winesofgermanynorway 4. Additional Services Upon separate request by the DWI, the Service Provider shall also perform the following tasks as additional services. These additional services will be put forward based on the DWI's general strategy and may vary from year to year depending on budgets defined for the Norwegian market. a) Media Relations/Trips to Germany b) Special Press Conferences in Relation to Current Events c) Other Marketing Activities d) Events/Fairs/Presentations e) Initial Adaptation of the Website
Internal identifier : DWI 2025-04

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Anywhere in the European Economic Area
Additional information : Norway

5.1.3 Estimated duration

Duration : 6 Year

5.1.4 Renewal

Maximum renewals : 5
The buyer reserves the right for additional purchases from the contractor, as described here : The period of the tender agreement commences on 1st January 2026 and shall expire on 31 December 2026 (which concludes one year). The contract will subsequently be extended five times for successive one-year periods unless it is terminated by either the DWI or the Service Provider by giving at least three months' written notice of termination. The maximum duration of this tender agreement is six years. Accordingly, the tender agreement shall expire no later than 31st December 2031.

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Criterion :
Type : Economic and financial standing
Name : Company presentation attachment
Criterion :
Type : Economic and financial standing
Name : Professional and commercial liability insurance
Description : Self-declaration confirming that you have professional/commercial liability insurance with a coverage of at least 1,000,000.00 EUR for each of personal injury and 200,000.00 EUR for each of property damage, or a declaration that you will obtain such insurance prior to the commencement of the contract.
Criterion :
Type : Economic and financial standing
Name : Total turnover
Description : Annual turnover of the last three completed business years in EUR in the self-declaration.The annual turnover of each of the last three completed business years shall amount to a minimum of 150,000.00 EUR. Minimum annual turnover: If a bidder's annual turnover is lower than the minimum, its request to participate will not be considered.
Criterion :
Type : Technical and professional ability
Name : Network of multipliers
Description : Self-declaration confirming that you have an active network of multipliers in trade and gastronomy in the wine/food/beverage sector as well as contacts to trade and public media in Norway.
Criterion :
Type : Technical and professional ability
Name : Reference "gastronomy and trade" sector in Norway
Description : Appropriate references from contracts performed in the past of major services provided in the last five years - calculated from the date of publication of this notice. To ensure comparability with the object of the present award procedure, the reference must refer to projects that have taken place in Norway.
Criterion :
Type : Technical and professional ability
Name : Qualification of the team leader/Head of Campaign
Description : Self-declaration about the Staff or technical bodies that are planned to be involved in the provision of the services, regardless of whether they form part of the undertaking or not, in particular those staff members or bodies that will be responsible for quality control.
Criterion :
Type : Technical and professional ability
Name : Self declaration of the knowledge of the required languages
Description : Head of Campaign: Excellent Norwegian and English language skills with the ability to discuss business subjects including marketing, sales, and product management in Norwegian and English (minimum language level C1). Project team: Excellent Norwegian and English language skills with the ability to discuss business subjects including marketing, sales, and product management in Norwegian and English (minimum language level C1).
Criterion :
Type : Suitability to pursue the professional activity
Name : Declaration of bidding consortia and subcontracting
Description : If applicable: Declaration of a bidding consortia and/or a loan of eligibility and/or the use of subcontractors
Criterion :
Type : Suitability to pursue the professional activity
Name : Grounds for exclusion pursuant to Article 5 k) of Regulation (EU) No. 833/2014
Description : Submission of the completed self-declaration
Criterion :
Type : Technical and professional ability
Name : self declaration on absence of conflicts of Interests /
Description : Self declaration to declare the absence on a conflict of interests for participating in the procurement procedure
Information about the second stage of a two-stage procedure :
Minimum number of candidates to be invited for the second stage of the procedure : 3
The buyer reserves the right to award the contract on the basis of the initial tenders without any further negotiations

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Average price for one estimated year in the period Jan. 2026 - Dec. 2031
Weight (percentage, exact) : 32,5
Criterion :
Type : Quality
Name : Implementation concept
Description : Implementation concept table top presentation
Weight (percentage, exact) : 7,5
Criterion :
Type : Quality
Name : Conceptual idea
Description : Conceptual idea
Weight (percentage, exact) : 12,5
Criterion :
Type : Quality
Name : Marketing Strategy
Description : Marketing strategy (incl. social media) for Norway
Weight (percentage, exact) : 7,5
Criterion :
Type : Quality
Name : Presentation
Description : Makeup and structure of content
Weight (percentage, exact) : 5
Criterion :
Type : Quality
Name : Presentation
Description : Comprehensibility of the presented contents
Weight (percentage, exact) : 5
Criterion :
Type : Quality
Name : Presentation
Description : Overall impression of the presentation
Weight (percentage, exact) : 10
Criterion :
Type : Quality
Name : Sustainability
Description : Sustainability Plan
Weight (percentage, exact) : 20
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Deadline for requesting additional information : 11/02/2025 23:59 +01:00
Ad hoc communication channel :

5.1.12 Terms of procurement

Terms of the procedure :
Estimated date of dispatch of the invitations to submit tenders : 26/02/2025
Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : German, English
Electronic catalogue : Not allowed
Variants : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of requests to participate : 18/02/2025 11:00 +01:00
Deadline until which the tender must remain valid : 3 Month
Information that can be supplemented after the submission deadline :
At the discretion of the buyer, some missing tenderer-related documents may be submitted later.
Additional information : The DWI reserves the right to request the candidates to hand in missing, incomplete or inaccurate documentation related to the undertaking, including but not limited to self-declarations, information, certificates or other means of proof within a certain period of time and in adherence of the principles of transparency and equal treatment.
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Conditions relating to the performance of the contract : lt is a special condition relating to the performance of this contract that the applicants, members of bidding consortia and subcontractors have to declare the following absence of a conflict of interest. A conflict of lnterest exists, in particular, for a (single) commercial importer/wholesaler of (German) wine. Due to the DWl's legal mandate and the European framework (Regulation (EU) No 1308/2013 (amended most recently by Regulation (EU) No. 2024/1143) and Notification SA.54935 (2019/N), DWI may only carry out non-competitive worldwide marketing activities in cooperation with German producers. Therefore, any measures that are taken have to basically benefit all (wine) producers of the (wine) product type concerned. In case of bidding consortia, a self-declaration is required from each individual member of the consortium. Any applicant, member of a bidding consortium or sub-contractor not submitting this declaration will be excludedfrom further participation.
Electronic invoicing : Required
Electronic ordering will be used : no
Electronic payment will be used : no

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Maximum number of participants : 1
Justification for the duration of the framework agreement : The German Wine Insitute has been working with foreign agencies for over 30 years. These agencies act as official representatives of the German Wine Institute. The target group consits of German wine producers, the media, the gastronomy and trade sector including end consumers in the respective target countries. The experience of over 30 years has shown, that it takes at least three years for an agency to gevelop a sufficient network of members of the afroementioned target group. From a marketing perspective it has been proven, that the inital investments made only start to amortize after this point in time. From this point on, after having built the network with the media and the gastronomy and trade sector and the mentioned representation is achieved, agency services start to become effective in a marketing sense, which enables the agencies to place marketing stategies and goals in an efficient way. The neccessary investment volume on both sides, on the service provider's and client's side, is considered a recignized reason to deviate from the standard term of four (4) years for a framework contract by the public procurement jurisdiction.
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : Vergabekammer des Bundes
Organisation providing additional information about the procurement procedure : Deutsches Weininstitut GmbH
Organisation receiving requests to participate : Deutsches Weininstitut GmbH
TED eSender : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)

8. Organisations

8.1 ORG-0001

Official name : Deutsches Weininstitut GmbH
Registration number : DE149048536
Postal address : Platz des Weines 2
Town : Bodenheim
Postcode : 55294
Country subdivision (NUTS) : Mainz-Bingen ( DEB3J )
Country : Germany
Telephone : 000
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation receiving requests to participate

8.1 ORG-0002

Official name : Vergabekammer des Bundes
Registration number : 000
Postal address : Villemombler Straße 76
Town : Bonn
Postcode : 53123
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49 4922-894990
Fax : +49 4922-89499163
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 17cc3506-bf7f-46d4-b049-0fc0114e064d - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 17/01/2025 12:18 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00039361-2025
OJ S issue number : 13/2025
Publication date : 20/01/2025