Notice of Tender for the selection, by means of an Open Competitive Procedure, of an Implementing Body engaged for the implementation of the activities of the programme: CUTE-FRESH – 101194242, CUTE - Cultivating a Healthy Europe with the Green and Red Fruits and Vegetables from Europe.

The selection of the implementing organisation for the campaign "CUTE-FRESH-Cultivating a Healthy Europe with the Green and Red Fruits and Vegetables from Europe” in the European internal market. This campaign aims to boost the consumption of fresh produce, promote healthy eating practices, and highlight the significant health benefits of fresh …

CPV: 79340000 Usługi reklamowe i marketingowe
Termin:
25 lutego 2025 23:59
Rodzaj terminu:
Złożenie oferty
Miejsce wykonania:
Notice of Tender for the selection, by means of an Open Competitive Procedure, of an Implementing Body engaged for the implementation of the activities of the programme: CUTE-FRESH – 101194242, CUTE - Cultivating a Healthy Europe with the Green and Red Fruits and Vegetables from Europe.
Miejsce udzielenia zamówienia:
Asociación para promover el consumo del brócoli
Numer nagrody:
LOT-0001

1. Buyer

1.1 Buyer

Official name : Asociación para promover el consumo del brócoli
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

1.1 Buyer

Official name : Asociación para la promoción del consumo de alcachofa
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

1.1 Buyer

Official name : Association d’organisation de producteurs nationale fraise
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Notice of Tender for the selection, by means of an Open Competitive Procedure, of an Implementing Body engaged for the implementation of the activities of the programme: CUTE-FRESH – 101194242, CUTE - Cultivating a Healthy Europe with the Green and Red Fruits and Vegetables from Europe.
Description : The selection of the implementing organisation for the campaign "CUTE-FRESH-Cultivating a Healthy Europe with the Green and Red Fruits and Vegetables from Europe” in the European internal market. This campaign aims to boost the consumption of fresh produce, promote healthy eating practices, and highlight the significant health benefits of fresh fruits and vegetables in Spain, France, and Germany during the 2025–2027 period. The European Union co-finances information and promotion programmes for agricultural products within the internal market and third countries, as stipulated in Regulation (EU) 1144/2014 of the European Parliament and of the Council and Royal Decree 38/2017 of 27 January. These regulations set out the procedures, the agricultural products eligible for such programmes, and the countries where these programmes can be implemented. Article 13 of Regulation (EU) No 1144/2014 outlines the selection process for the implementing organisation responsible for carrying out these programmes, as detailed in Articles 5 and 6 of Royal Decree 38/2017.
Procedure identifier : 1aefb030-3a9b-4d5b-a365-f7c4fface480
Main features of the procedure : The process begins with an informational phase. Applications received before 11 February 2025 at the following email address: coordinacion@masbrocoli.com will be reviewed by the Committee designated by the tenderers for this purpose. During this phase, exclusion criteria for applications and the evaluation of candidates will be assessed as outlined below: Applications received within the specified timeframe of this call may be excluded in the following cases: o Submission of applications beyond the established deadlines. o Failure to include all the required documents outlined in this call in the submitted documentation.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

2.1.2 Place of performance

Country subdivision (NUTS) : Murcia ( ES620 )
Country : Spain

2.1.3 Value

Estimated value excluding VAT : 2 864 575 Euro

2.1.4 General information

Additional information : Applicants who pass the selection phase must take into account the following: o The purpose of this competition is to apply for a promotion programme with European co-financing. o The selected agency undertakes to maintain the validity of its offer during the three-year campaign. o If European Union funding is not secured, the competition will be declared void. o This tendering exercise is unpaid: no financial compensation is provided to applicants whose offers are unsuccessful. o All information sent to successful applicants is strictly confidential and due to the institutional nature of the data cannot be used for other clients. o The agency's proposal must be submitted in Spanish and English. o Once the creative work of the successful applicant has been agreed and paid for, it becomes the property of the tenderer without limitation of time or place, and this includes use for all methods and media of communication. o Expenses cannot be incurred until a framework contract has been signed between the tenderer and the winning agency of the competition. The winning agency must sign a contract with the tenderers. o Agencies can only submit offers for the entire project. o The agency must have a bank account exclusively for this programme in the euro currency. It must make all payments to its suppliers from this account. o The agency will be responsible for all administrative management of the programme (preparation of reports, justifications, sending of receipts, delivery to registers, etc.). All this documentation will be provided in English. o This tender replaces all previous tenders submitted by the same organizations.
Legal basis :
Other
Regulation (EU) 1144/2014 -

5. Lot

5.1 Lot technical ID : LOT-0002

Title : Implementing body
Description : Creation of the common strategic concept and graphic charter and their application. Deployment and operational implementation of communication actions in Spain, France and Germany.
Internal identifier : LOT-0001

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services

5.1.2 Place of performance

Country subdivision (NUTS) : Murcia ( ES620 )
Country : Spain
Additional information :

5.1.3 Estimated duration

Duration : 36 Month

5.1.5 Value

Estimated value excluding VAT : 2 864 575 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
The names and professional qualifications of the staff assigned to perform the contract must be given : Tender requirement
Procurement Project fully or partially financed with EU Funds.
Information about European Union funds
Identifier of EU funds : Promotion and information programme (Regulation 1144/2014). The 3-year programme will be submitted to the European Commisson for approval. The contract will depend on the acceptance by the European Commissionof the 3-year programme
This procurement is also suitable for small and medium-sized enterprises (SMEs)
Additional information : Evaluation Criteria for Proposal Selection (out of 100 points): The procedure will be carried out in two separate and exclusive parts. Quality will be assessed first, without knowing the financial offer. Once the quality assessment has been carried out and scored, the financial offer will be opened for the proposals that meet the minimum threshold.

5.1.10 Award criteria

Criterion :
Type : Quality
Name : A. Quality assessment
Description : The following sub-criteria will be assessed, the score of which will be defined in the call. A threshold of 10.5 will be established to consider that the proposals have the minimum quality required: 1. Quality (5 points): The quality will be in line with the proposal selected by the REA. However, the improvements introduced in the program selected by the REA may be assessed positively. 2. Relevance (5 points): Assess that the proposal is consistent with the program selected by the REA and does not distort it. 3. Impact (5 points): The impact will be in line with the proposal selected by the REA. However, the improvements introduced in the program selected by the REA may be assessed positively.
Weight (points, exact) : 15
Minimum score : 10,5
Criterion :
Type : Price
Name : B. Price assessment
Description : The economic proposal will be scored according to a proportionality criterion exclusively with respect to the lowest offer, which is awarded the maximum score, calculating the weighting of the others according to the following formula: P = Maximum score x (Min offer/ Offer to be evaluated) P: is the score obtained by each of the proposals. Maximum score: 85. Min offer: is the minimum offer received and that has reached this phase. Offer to be evaluated: is the offer corresponding to the bidder being evaluated. Any offer that exceeds the maximum budget indicated in this tender will receive zero (0) points in the price evaluation and will be excluded from the process.
Weight (points, exact) : 85
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : Spanish
Languages in which the procurement documents (or their parts) are unofficially available : English

5.1.12 Terms of procurement

Terms of the procedure :
Estimated date of dispatch of the invitations to submit tenders : 11/02/2025
Terms of submission :
Electronic submission : Not allowed
Justification for why electronic submission is not possible : Tools, devices, or file formats not generally available
Description : Applications will be accepted until 25 February 2025 at the postal address (with acknowledgment of receipt) of the Asociación para Promover el Consumo de Brócoli, Ronda de Levante 1 - entresuelo 1, 30008 Murcia, Spain. Inside the envelope, two separate sealed envelopes must be included, each clearly labelled with the following text: o Envelope 1: Technical proposal for the selection of implementing organisations for the CUTE-FRESH 2025–2027 promotion campaign. o Envelope 2: Financial proposal for the selection of implementing organisations for the CUTE-FRESH 2025–2027 promotion campaign. Any proposal that fails to meet the following requirements will be automatically excluded: o The envelopes are not clearly labelled. o The technical proposal includes financial figures.
Languages in which tenders or requests to participate may be submitted : English, Spanish
Deadline for receipt of tenders : 25/02/2025 23:59 +01:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
A non-disclosure agreement is required : yes
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes
Information about review deadlines : Phase:SELECTION Publication of the tender: 10 January 2025 Deadline for submission of credentials by agencies: 10 February 2025 Communication of the outcome of this first phase to participating agencies: 11 February de 2025 Phase:AWARDING Opening of the awarding phase. Notification to agencies that passed the selection phase: 11 February de 2025 Deadline for submission of proposals: 25 February de 2025 Resolution of the tender and final notification to participating agencies: 26 February de 2025

5.1.16 Further information, mediation and review

Review organisation : Asociación para promover el consumo del brócoli
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed : Asociación para promover el consumo del brócoli
Organisation providing additional information about the procurement procedure : Asociación para promover el consumo del brócoli
Organisation providing offline access to the procurement documents : Asociación para promover el consumo del brócoli
Organisation providing more information on the review procedures : Asociación para promover el consumo del brócoli
Organisation receiving requests to participate : Asociación para promover el consumo del brócoli
Organisation processing tenders : Asociación para promover el consumo del brócoli
TED eSender : Publications Office of the European Union

8. Organisations

8.1 ORG-0001

Official name : Asociación para promover el consumo del brócoli
Registration number : ESG73681025
Town : Murcia
Postcode : 30008
Country subdivision (NUTS) : Murcia ( ES620 )
Country : Spain
Telephone : 0034627841514
Buyer profile : www.masbrocoli.com
Roles of this organisation :
Buyer
Group leader
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders
Review organisation
Organisation providing more information on the review procedures
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed

8.1 ORG-0002

Official name : Asociación para la promoción del consumo de alcachofa
Registration number : ESG73861221
Town : Murcia
Postcode : 30008
Country subdivision (NUTS) : Murcia ( ES620 )
Country : Spain
Telephone : 0034968271779
Buyer profile : www.alcachofa.es
Roles of this organisation :
Buyer

8.1 ORG-0003

Official name : Association d’organisation de producteurs nationale fraise
Registration number : FR29513175919
Town : Estillac
Postcode : 47310
Country subdivision (NUTS) : Lot-et-Garonne ( FRI14 )
Country : France
Telephone : 00330553772448
Roles of this organisation :
Buyer

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 0682875b-eadd-4e2c-aeda-98d0efbdbd5c - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 12/01/2025 18:40 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00025343-2025
OJ S issue number : 9/2025
Publication date : 14/01/2025