Marketing and Communications Services for EIT Youth Education

EIT RawMaterials GmbH intends to award a contract for marketing and communications services in the framework of EIT Youth Education. EIT RawMaterials is a "Knowledge and Innovation Communities" (KICs) created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. …

CPV: 79000000 Usługi biznesowe: prawnicze, marketingowe, konsultingowe, rekrutacji, drukowania i zabezpieczania, 79340000 Usługi reklamowe i marketingowe, 79342000 Usługi marketingowe, 79413000 Usługi doradcze w zakresie zarządzania obrotem
Termin:
15 lutego 2025 00:00
Rodzaj terminu:
Złożenie oferty
Miejsce wykonania:
Marketing and Communications Services for EIT Youth Education
Miejsce udzielenia zamówienia:
EIT RawMaterials GmbH
Numer nagrody:
EITRM-MCS

1. Buyer

1.1 Buyer

Official name : EIT RawMaterials GmbH
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Marketing and Communications Services for EIT Youth Education
Description : EIT RawMaterials GmbH intends to award a contract for marketing and communications services in the framework of EIT Youth Education.
Procedure identifier : 4a058305-af52-4f4a-8183-29985a00fe26
Internal identifier : EITRM-MCS
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Anywhere

2.1.4 General information

Additional information : Bekanntmachungs-ID: CXP4DM25M0B
Legal basis :
Directive 2014/24/EU
vgv -

2.1.6 Grounds for exclusion

Analogous situation like bankruptcy under national law :
Corruption :
Participation in a criminal organisation :
Agreements with other economic operators aimed at distorting competition :
Breaching of obligations in the fields of environmental law :
Money laundering or terrorist financing :
Fraud :
Child labour and other forms of trafficking in human beings :
Insolvency :
Breaching of obligations in the fields of labour law :
Assets being administered by liquidator :
Guilty of misrepresentation, withheld information, unable to provide required documents and obtained confidential information of this procedure :
Conflict of interest due to its participation in the procurement procedure :
Direct or indirect involvement in the preparation of this procurement procedure :
Guilty of grave professional misconduct :
Early termination, damages or other comparable sanctions :
Breaching of obligations in the fields of social law :
Payment of social security contributions :
Business activities are suspended :
Payment of taxes :
Terrorist offences or offences linked to terrorist activities :

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Marketing and Communications Services for EIT Youth Education
Description : EIT RawMaterials is a "Knowledge and Innovation Communities" (KICs) created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. EIT Youth Education, led by the EIT Community under the coordination of EIT RawMaterials, aims to equip young Europeans with future-ready skills through innovative education. Central to this mission is the Girls Go Circular initiative, which encourages schoolgirls to pursue careers in STEM. In 2024, EIT RawMaterials adopted a new marketing strategy for Girls Go Circular (including brand identity guidelines, KPIs, and social media style guide) following a comprehensive audit. The focus for 2025 is to implement this strategy effectively while integrating the expansion goals of EIT Youth Education. To achieve this, EIT RawMaterials seeks a forward-thinking and innovative marketing agency as a strategic partner. The selected agency will be instrumental in: 1. Implementing and refining the communication strategy for the flagship Girls Go Circular initiative. 2. Aligning EIT Youth Education"s future offerings with the overarching marketing strategy to ensure cohesive and impactful messaging. 3. Optimising the programme"s digital presence across multiple platforms, driving engagement with diverse target audiences and advancing programme objectives.
Internal identifier : EITRM-MCS

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Options :
Description of the options : Additional services for specific projects which are not covered by the regular services upon separate request and agreement by the parties.

5.1.2 Place of performance

Anywhere
Additional information :

5.1.3 Estimated duration

Other duration : Unknown

5.1.4 Renewal

Maximum renewals : 3
The buyer reserves the right for additional purchases from the contractor, as described here : The contract will have a basic term until 31.12.2025. EIT RawMaterials has the unilateral right to extend the contract three times for twelve (12) months each (extension option).

5.1.6 General information

The names and professional qualifications of the staff assigned to perform the contract must be given : Tender requirement
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
This procurement is also suitable for small and medium-sized enterprises (SMEs)
Additional information : #Besonders auch geeignet für:freelance#, #Besonders auch geeignet für:other-sme# 1) Tenderers may refer to the capacities of third parties under the conditions of section 47 of the Procurement Ordinance (Vergabeverordnung - VgV). 2) It is admissible to participate as a bidding consortium. A bidding consortium is treated legally like a single tenderer. Insofar as tenderers are mentioned in this contract notice or in the procurement documents, this refers to both individual tenderers and bidding consortia. In the request to participate, members of the consortium must name an authorised representative. The authorised representative is available as contact person for the consortium in this procurement procedure. The eligibility review shall be carried out taking into account all documents submitted by the bidding consortium. The suitability to pursue the professional activity and the absence of grounds for exclusion under section 123 ARC and section 124 ARC must be proven individually for each member of a bidding consortium. With regard to the other eligibility criteria, the bidding consortium as a whole is subject of the eligibility review. For this reason, each member completes the declaration on eligibility only to the extent that it applies to that member. If and insofar as members refer to third parties' capacities, the declaration on third parties' capacities must also be completed and submitted. The eligibility review shall take into account all documents submitted by the bidding consortium. 3) The language of this procurement procedure shall be English. All communication shall be conducted in English. In addition to copies of originals documents in other languages than English (also German), translations into English must also be enclosed for information and proof. Services will have to be provided exclusively in English, as the working language at EIT RawMaterials is exclusively English. However, the contract to be awarded in this procurement procedure as the procurement procedure itself will be subject to German law exclusively.

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Name : Qualification and authorisation to pursue the professional activity
Description : 1) Registration with the commercial register (Indication of the HRB/HRA number and the register court) If there is no obligation to register (e.g. due to the legal form), corresponding information must be provided. 2) Registration with a professional or trade register in other EU Member States (For the Member States of the European Union, the respective professional or trade registers are set out in Annex 11 to Directive 2014/24/EU)
Criterion :
Type : Economic and financial standing
Name : Business liability insurance
Description : Business liability insurance Evidence must be provided of the existence of business liability insurance for activities that are the subject of the tendered contract. Minimum requirement: The business liability insurance to be proven must include the following minimum coverage: Personal injury, property damage and financial losses: EUR 500,000 sum insured per claim and limited to EUR 1 million sum insured for all claims in an insurance year.
Criterion :
Type : Technical and professional ability
Name : References
Description : Tenderers must make proof of suitable references in the form of a self-declaration in a list of the main supplies and services delivered or performed over the last three years before the deadline for submission of tenders. For the purpose of this procurement procedure, a reference is defined as a contractual relationship between the tenderer and a client covering services which are comparable to the services which are subject of the tendered contract. By the means of references, it has to be made proof of the following (minimum requirements): - The tenderer must demonstrate its experience with the creation and implementation of EU-wide creative marketing campaigns tailored to various audience segments with a focus on storytelling and content creation (minimum requirement: two references). - The tenderer must demonstrate its experience with projects targeting youth (minimum requirement: one reference). - The tenderer must demonstrate its experience with digital marketing campaigns (minimum requirement: two references). - The tenderer must demonstrate its experience with projects involving data-driven analysis and decision-making (minimum requirement: two references). One reference may cover more than one of the above-mentioned exclusion criteria. EIT RawMaterials reserves the right to contact former clients to verify the given information.
Criterion :
Type : Technical and professional ability
Name : Subcontracting
Description : Tenderers have to declare which parts of the contract the tenderer intends to subcontract, where such a declaration is already possible.
Criterion :
Type : Other
Name : Grounds for exclusion
Description : Tenderers must declare the absence of the exclusion grounds stated in sections 123 et seq. of the Act against Restraints of Competition (ARC). In addition, tenderers shall, for the purpose of implementing Art. 5k (1) of Regulation (EU) No 833/2014 as amended by Art. 1 No. 23 of Council Regulation (EU) 2022/576 of 8 April 2022, declare that they are not a person with relations to the Russian Federation within the meaning of Art. 5k (1) of Regulation (EU) No 833/2014 and will not subcontract services to such a person. For this purpose the form "Declaration on the absence of grounds for exclusion" must be used.
Criterion :
Type : Other
Name : Organisation overview
Description : Organisation overview, including model and capabilities, and portfolio showcasing previous work relevant to this tender (if not already mentioned as part of the references)

5.1.10 Award criteria

Criterion :
Type : Price
Name : Monthly Retainer
Description : See sections 6.5 and 8.1 of the Invitation to Tender for details.
Weight (percentage, exact) : 20
Criterion :
Type : Price
Name : Average hourly rate
Description : See sections 6.5 and 8.1 of the Invitation to Tender for details.
Weight (percentage, exact) : 10
Criterion :
Type : Quality
Name : Concept of Approach
Description : See sections 6.4 a) and 8.1 of the Invitation to Tender for details.
Weight (percentage, exact) : 30
Criterion :
Type : Quality
Name : Team Presentation
Description : See sections 6.4 b) and 8.1 of the Invitation to Tender for details.
Weight (percentage, exact) : 10
Criterion :
Type : Quality
Name : Communication Strategy
Description : See sections 6.4 c) and 8.1 of the Invitation to Tender for details.
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Ad hoc communication channel :

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Variants : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 15/02/2025 00:00 +01:00
Information that can be supplemented after the submission deadline :
At the discretion of the buyer, some missing tenderer-related documents may be submitted later.
Additional information : Requests for missing documents shall be made under the conditions laid down in Section 56 (2) to (5) VgV.
Information about public opening :
Opening date : 15/02/2025 09:00 +01:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes
Information about review deadlines : According to section 160 (3) sentence 1 No 4 ARC a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to redress the objection.

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : Senatsverwaltung für Wirtschaft, Energie und Betriebe, Vergabekammer des Landes Berlin
Organisation providing additional information about the procurement procedure : EIT RawMaterials GmbH
TED eSender : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)

8. Organisations

8.1 ORG-0001

Official name : EIT RawMaterials GmbH
Registration number : DE301692026 (VAT ID)
Town : Berlin
Postcode : 10557
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 30 263 66 46 60
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure

8.1 ORG-0002

Official name : Senatsverwaltung für Wirtschaft, Energie und Betriebe, Vergabekammer des Landes Berlin
Registration number : 11-1300000V00-74
Postal address : Martin-Luther-Straße 105
Town : Berlin
Postcode : 10825
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 30 90138316
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 6d8fca9f-d0b5-491f-82b3-fbc3cc51b1b8 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 15/01/2025 17:08 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00035479-2025
OJ S issue number : 12/2025
Publication date : 17/01/2025