Invitation to Tender for Bord Bia Quality Mark and Irish Seafood 2025 - 2026 and Brand Health and Campaign Evaluation

Bord Bia’s Strategic Insight and Planning Team are dedicated to championing the consumer in helping Ireland’s food, drink and horticulture suppliers drive growth and innovation throughout the industry. Bord Bia needs insight: • To evaluate the Hero Quality Mark (QM) Campaign and species Quality Mark campaigns and inform optimisation of …

CPV: 73110000 Usługi badawcze, 79300000 Badania rynkowe i ekonomiczne; ankietowanie i statystyka, 79310000 Usługi badania rynku, 79342000 Usługi marketingowe
Termin:
10 lutego 2025 12:00
Rodzaj terminu:
Złożenie oferty
Miejsce wykonania:
Invitation to Tender for Bord Bia Quality Mark and Irish Seafood 2025 - 2026 and Brand Health and Campaign Evaluation
Miejsce udzielenia zamówienia:
Bord Bia (Irish Food Board)
Numer nagrody:
0

1. Buyer

1.1 Buyer

Official name : Bord Bia (Irish Food Board)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Invitation to Tender for Bord Bia Quality Mark and Irish Seafood 2025 - 2026 and Brand Health and Campaign Evaluation
Description : Bord Bia’s Strategic Insight and Planning Team are dedicated to championing the consumer in helping Ireland’s food, drink and horticulture suppliers drive growth and innovation throughout the industry. Bord Bia needs insight: • To evaluate the Hero Quality Mark (QM) Campaign and species Quality Mark campaigns and inform optimisation of each campaign for 2025 and 2026 • To provide an annual Brand Health benchmark of the Quality Mark as a Trustmark
Procedure identifier : fd3fa7e6-07aa-471d-815c-28beedceb48b
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 73110000 Research services

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 192 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.6 Grounds for exclusion

Purely national exclusion grounds :

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Invitation to Tender for Bord Bia Quality Mark and Irish Seafood 2025 - 2026 and Brand Health and Campaign Evaluation
Description : Bord Bia’s Strategic Insight and Planning Team are dedicated to championing the consumer in helping Ireland’s food, drink and horticulture suppliers drive growth and innovation throughout the industry. Bord Bia needs insight: • To evaluate the Hero Quality Mark (QM) Campaign and species Quality Mark campaigns and inform optimisation of each campaign for 2025 and 2026 • To provide an annual Brand Health benchmark of the Quality Mark as a Trustmark
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 73110000 Research services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Other duration : Unknown

5.1.5 Value

Estimated value excluding VAT : 192 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Criterion :
Type : Technical and professional ability

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English
Deadline for requesting additional information : 31/01/2025

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 10/02/2025 12:00 +00:00
Deadline until which the tender must remain valid : 9 Month
Information about public opening :
Opening date : 10/02/2025 00:30 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Bord Bia (Irish Food Board)
Organisation providing more information on the review procedures : Bord Bia (Irish Food Board)
Organisation receiving requests to participate : Bord Bia (Irish Food Board)
Organisation processing tenders : Bord Bia (Irish Food Board)
TED eSender : European Dynamics S.A.

8. Organisations

8.1 ORG-0001

Official name : Bord Bia (Irish Food Board)
Registration number : None
Postal address : 140 Pembroke Road
Town : Ballsbridge, Dublin 4
Postcode : D04 NV34
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 6685155
Internet address : https://www.bordbia.ie
Buyer profile : https://www.bordbia.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders
Organisation providing more information on the review procedures

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : feff60bc-9392-4293-8f64-e9be1f8df085 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 17/01/2025 12:18 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00036745-2025
OJ S issue number : 13/2025
Publication date : 20/01/2025