Higher Education Institutions Initiative - Communications and Marketing Services for EIT RawMaterials

Marketing and Communications Services for the EIT HEI Initiative The following Marketing and Communications Services are the subject matter of the procurement procedure: - Rebranding and Renaming - Website Redesign and Social Media Strategy - Social Media Management - General Communication and Marketing Activities - Video Production - Sucess Stories …

CPV: 79000000 Usługi biznesowe: prawnicze, marketingowe, konsultingowe, rekrutacji, drukowania i zabezpieczania, 79340000 Usługi reklamowe i marketingowe, 79342000 Usługi marketingowe, 79413000 Usługi doradcze w zakresie zarządzania obrotem, 79416000 Usługi public relations
Miejsce wykonania:
Higher Education Institutions Initiative - Communications and Marketing Services for EIT RawMaterials
Miejsce udzielenia zamówienia:
EIT RawMaterials GmbH
Numer nagrody:
EITRM-HEI-COM

1. Buyer

1.1 Buyer

Official name : EIT RawMaterials GmbH
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Higher Education Institutions Initiative - Communications and Marketing Services for EIT RawMaterials
Description : Marketing and Communications Services for the EIT HEI Initiative
Procedure identifier : 14262c38-a0e6-48a2-9965-8a5096dfee72
Internal identifier : EITRM-HEI-COM
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services

2.1.2 Place of performance

Town : Berlin
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany

2.1.4 General information

Additional information : Bekanntmachungs-ID: CXP4Y9P55MR 1) Tenderers may refer to the capacities of third parties under the conditions of section 47 of the Procurement Ordinance (Vergabeverordnung - VgV). 2) It is admissible to participate as a bidding consortium. A bidding consortium is treated legally like a single tenderer. Insofar as tenderers are mentioned in this contract notice or in the procurement documents, this refers to both individual tenderers and bidding consortia. In the request to participate, members of the consortium must name an authorised representative. The authorised representative is available as contact person for the consortium in this procurement procedure. The eligibility review shall be carried out taking into account all documents submitted by the bidding consortium. The suitability to pursue the professional activity and the absence of grounds for exclusion under section 123 ARC and section 124 ARC must be proven individually for each member of a bidding consortium. With regard to the other eligibility criteria, the bidding consortium as a whole is subject of the eligibility review. For this reason, each member completes the declaration on eligibility only to the extent that it applies to that member. If and insofar as members refer to third parties' capacities, the declaration on third parties' capacities must also be completed and submitted. The eligibility review shall take into account all documents submitted by the bidding consortium. 3) The language of this procurement procedure shall be in English. All communication shall be conducted in English. In addition to copies of originals documents in other languages than English (also German), simple translations into English must also be enclosed for information and proof which are not in English. Services will have to be provided exclusively in English, as the working language at EIT RawMaterials is exclusively English. However, the conract to be awarded in this procurement procedure as the procurement procedure itself will be subject German law exclusively.
Legal basis :
Directive 2014/24/EU
vgv -

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Higher Education Institutions Initiative - Communications and Marketing Services for EIT RawMaterials
Description : The following Marketing and Communications Services are the subject matter of the procurement procedure: - Rebranding and Renaming - Website Redesign and Social Media Strategy - Social Media Management - General Communication and Marketing Activities - Video Production - Sucess Stories and Impact Dissemination - Community Building
Internal identifier : EITRM-HEI-COM

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services

5.1.2 Place of performance

Town : Berlin
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Additional information :

5.1.3 Estimated duration

Start date : 20/12/2024
Duration end date : 31/12/2025

5.1.4 Renewal

Maximum renewals : 2
The buyer reserves the right for additional purchases from the contractor, as described here : The contract has a basic term until 31 December 2025. EIT RawMaterials has the unilateral right to extend the contract twice for twelve months each. For further details regarding the contractual framework reference is made to the framework agreement.

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Retainer
Description : The following basic services are to be remunerated with a monthly retainer: - Development and implementation of an integrated communication strategy, including content creation, that is modular and tailored to various target groups. - Ongoing advice and content development for the further enhancement of the social media strategy and the HEI Initiative website. - Advice on SEO and SEA optimisation. - Hosting of the HEI Initiative's website. - Media monitoring. - Ongoing monitoring of communication strategies used by similar initiatives/activities. - HEI Initiative's Website and social media tracking, including quarterly reports. Tenderers must calculate and submit a binding monthly retainer for the above-listed basic services. The calculation is based on the assumption that the basic services require an average of ten person-days per month.
Weight (percentage, exact) : 10
Criterion :
Type : Price
Name : Average daily rate
Description : Tenderers must also submit daily rates for specific projects and services not covered by the basic services. The daily rates must be staggered according to the groups of persons to be deployed (CEO, project management, strategy, texting, art direction).
Weight (percentage, exact) : 20
Criterion :
Type : Quality
Name : Concept of Approach
Description : - Illustration of the tenderer's understanding of the subject matter, purpose and extent of the services - Concretisation of the tenderer's approach with a proposal on how and by which strategies and tools the tenderer will meet the contractual objectives - Recommendations on identifying and prioritising key stakeholders and audiences for engagement - Proposal on innovative ideas to engaging stakeholders and audiences
Weight (percentage, exact) : 10
Criterion :
Type : Quality
Name : Team Presentation
Description : - Full profile for each team member - Qualification (education and professional background) of each team member - Knowledge and understanding of relevant EU institutions, legislative processes, stakeholders, partnerships and joint actions etc., illustrated by appropriate case studies
Weight (percentage, exact) : 20
Criterion :
Type : Quality
Name : Communication Approach and Strategy
Description : Tenderers are requested to present first ideas on this top priority deliverable including brand development, message architecture, campaign development, execution and tracking et al. The concept must contain a description of the structured and prioritised workload establishing milestones and KPIs and proposing a cost estimate with an estimated number of person days (CEO, project management, strategy, texting, art direction).
Weight (percentage, exact) : 40
Criterion :
Type : Quality
Name : Pitch Meeting
Description : The determination of the most economical tender according to the best-value-for-money principle will be carried out in stages: - In the first stage, all submitted electronic tenders are reviewed and evaluated as described above. Tenders with at least 750 out of 1000 points in the first stage will be considered equivalent. - In the second stage, the tenderers whose tenders have been evaluated with at least 750 out of 1000 points will be invited to an online pitch meeting. The pitch will be evaluated according to the quality criteria and method described above. No contents or concepts may be presented in the meeting that were not already part of the electronically submitted tender concept. Negotiations on tender contents or prices are not permitted. Tenderers are kindly asked to be ready for a possible pitch meeting.
Fixed value (total) : 100
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.12 Terms of procurement

Information about review deadlines : According to section 160 (3) sentence 1 No 4 ARC a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that is unwilling to redress the objection.

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Vergabekammer Berlin - Senatsverwaltung für Wirtschaft, Technologie und Forschung
Organisation providing additional information about the procurement procedure : EIT RawMaterials GmbH
TED eSender : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)

6. Results

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Topham Guerin Limited
Tender :
Tender identifier : ---
Identifier of lot or group of lots : LOT-0001
The tender is a variant : no
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 1
Date on which the winner was chosen : 19/11/2024
Date of the conclusion of the contract : 20/12/2024
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 4
Statistics about strategic procurement :

8. Organisations

8.1 ORG-0001

Official name : EIT RawMaterials GmbH
Registration number : DE301692026
Town : Berlin
Postcode : 10557
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Contact point : LUTZ | ABEL Rechtsanwalts PartG mbB
Telephone : +49 30 206 443-0
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure

8.1 ORG-0002

Official name : Vergabekammer Berlin - Senatsverwaltung für Wirtschaft, Technologie und Forschung
Registration number : UST-ID DE296830277
Postal address : Martin-Luther-Straße 105
Town : Berlin
Postcode : 10825
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 3090138316
Fax : +49 3090137613
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Topham Guerin Limited
Size of the economic operator : Small
Registration number : Company Number 12127468
Postal address : 3 Hanover Square
Town : London
Postcode : W1S 1HD
Country subdivision (NUTS) : Camden and City of London ( UKI31 )
Country : United Kingdom
Telephone : +44 7414 003 459
Roles of this organisation :
Tenderer
Group leader
Beneficial owner
Nationality of the owner : United Kingdom
Winner of these lots : LOT-0001

8.1 ORG-0004

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 34c6cd83-5c30-410c-bf6d-54883657b0da - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 23/12/2024 22:55 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00795338-2024
OJ S issue number : 251/2024
Publication date : 27/12/2024