Framework agreement, the purchase of media agency services.

The National Transport Plan (NTP) states that all traffic safety work in Norway is to be based on the zero vision, a vision that no one should be killed or badly injured in traffic. The implementation of the zero vision has contributed to the work more systematically, long term, knowledge …

CPV: 79340000 Usługi reklamowe i marketingowe, 79342000 Usługi marketingowe
Miejsce wykonania:
Framework agreement, the purchase of media agency services.
Miejsce udzielenia zamówienia:
Statens vegvesen
Numer nagrody:
24/227142

1. Buyer

1.1 Buyer

Official name : Statens vegvesen
Legal type of the buyer : Central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Framework agreement, the purchase of media agency services.
Description : The National Transport Plan (NTP) states that all traffic safety work in Norway is to be based on the zero vision, a vision that no one should be killed or badly injured in traffic. The implementation of the zero vision has contributed to the work more systematically, long term, knowledge based and uniform with traffic safety. The Norwegian Public Roads Administration, hereafter called the Contracting Authority, uses national traffic safety campaigns as a strategically important means in the work for increased traffic safety. The contracting authority would therefore like to enter into an agreement with a media agency for implementation and evaluation of long-term national traffic safety campaigns in the agreement period.
Procedure identifier : 413a868f-2e62-4838-90c4-3894c934eebc
Internal identifier : 24/227142
Type of procedure : Restricted
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Anywhere

2.1.3 Value

Estimated value excluding VAT : 120 000 000 Norwegian krone
Maximum value of the framework agreement : 120 000 000 Norwegian krone

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.6 Grounds for exclusion

Analogous situation like bankruptcy under national law : Is the supplier in a situation where he has been forced debt arrangement? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Bankruptcy : Is the tenderer in a bankruptcy situation? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Corruption : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, in the event a enforceable verdict has been convicted of corruption by a verdict handed down not more than five years ago, or a rejection period determined directly in the judgement that still applies? Corruption as defined in Article 3 of the Convention on Combating Corruption, Involving European Communities or European Union Member States (EUT C 195 of 25.6.1997, s. 1), and in Article 2, point 1, in the Council ́s framework decision 2003/568/RIA of 22 July 2003 on combating corruption in the private sector (EUT L 192 of 31.7.2003, p. 54). This rejection reason also includes corruption as defined in national law for the contracting authority or supplier.
Arrangement with creditors : Is the supplier in a situation where he has been forced debt arrangement? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Participation in a criminal organisation : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, at the time a legally convicted verdict of participation in a criminal organisation by a verdict handed down no more than five years ago, or a rejection period set out directly in the judgement that still applies? Participation in a criminal organisation as defined in Article 2 of the Council ́s framework decision 2008/841/RIA of 24 October 2008 on control of organised crime (EUT L 300 of 11.11.2008, p. 42)
Agreements with other economic operators aimed at distorting competition : Has the tenderer entered into agreement(s) with other tenderers with the intention of turning the competition?
Breaching of obligations in the fields of environmental law : Is the tenderer aware of breaches of environmental provisions as stated in national law, the relevant notice or procurement documents or Article 18 (2) of Directive 2014/24/EU.
Money laundering or terrorist financing : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, in the event a legal verdict has been convicted of money laundering or financing terrorism by a verdict handed down no more than five years ago, or a rejection period set out directly in the judgement that still applies? Money laundering or financing terrorism As defined in Article 1 of the European Parliament and Council Directive 2005/60/EF of 26 October 2005 on preventive measures against the use of the financial system for money laundering and financing terrorism (EUT L 309 of 25.11.2005, p. 15).
Fraud : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, at the time a legally convicted of fraud has been convicted of fraud by a verdict handed down not more than five years ago, or a rejection period determined directly in the judgement that still applies? Fraud included in Article 1 of the Convention on protection of the Financial Interests of the European Communities (EFT C 316 of 27.11.1995, p. 48).
Child labour and other forms of trafficking in human beings : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, in the event a legal verdict has been convicted of child labour and other forms of human trafficking by a verdict handed down no more than five years ago, or a rejection period determined directly in the judgement that still applies? Child labour and other forms of human trafficking as defined in Article 2 of the European Parliament and council directive 2011/36/EU of 5. 1 April 2011 on the prevention and control of human trafficking and the protection of its victims and for compensation of the Council ́s framework decision 2002/629/RIA (EUT L 101 of 15.4.2011, p. 1).
Insolvency : Is the tenderer in an insolvency situation? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Breaching of obligations in the fields of labour law : Is the tenderer aware of breaches of provisions on working conditions as stated in national law, the relevant notice or procurement documents or Article 18 (2) of Directive 2014/24/EU.
Assets being administered by liquidator : Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Guilty of misrepresentation, withheld information, unable to provide required documents and obtained confidential information of this procedure : Have the tenderer:a) given grossly incorrect information when notifying the information required to verify that there is no basis for rejection, or of the qualification requirements being met,b) failed to provide such information,c) subject to immediately submitting the supporting documents requested by the Contracting Authority, ord) improperly affecting the Contracting Authority's decision process to acquire confidential information that could give this an unlawful advantage in connection with competition, or negligently has given misleading information that can have a significant influence on decisions on rejection, selection or award?
Purely national exclusion grounds : Approved procedures for staffing conditions Does the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body, or has the competence to represent or control or make decisions in such bodies, approved procedures for some of the punishable conditions mentioned above, j.f. the Procurement Regulations § 24-2, (2) paragraph, a-f? Serious errors that cause doubt about his professional integrity Has the tenderer otherwise committed serious errors that cause doubt about his professional integrity, cf.f. the procurement regulations § 24-2, (3) letter in?
Conflict of interest due to its participation in the procurement procedure : Are tenderers aware of a conflict of interest as stated in national law, the relevant notice or procurement documents?
Direct or indirect involvement in the preparation of this procurement procedure : Has the tenderer or an entity associated with the supplier advised the contracting authority or in another way been involved in the planning of the competition?
Guilty of grave professional misconduct : Has the tenderer committed serious errors in professional practice? If relevant, see the definitions in national law, the relevant notice or procurement documents.
Early termination, damages or other comparable sanctions : Has the tenderer committed significant breaches of contract in connection with the fulfilment of a previous public contract, a previous contract with a public contracting authority or a previous concession contract, where the breach has led to the cancellation of the contract, compensation or other similar sanctions?
Breaching of obligations in the fields of social law : Is the tenderer aware of breaches of provisions on social conditions as stated in national law, the relevant notice or procurement documents or Article 18 (2) of Directive 2014/24/EU.
Payment of social security contributions : Have tenderers failed to fulfil all their social security obligations in the country where they are established and in their member state, if this is a different country than what he is established in?
Business activities are suspended : Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Payment of taxes : Has the tenderer not fulfilled his tax and duty obligations in the country in which he is established, and in the contracting authority's member state, if this is a different country than what he is established in?
Terrorist offences or offences linked to terrorist activities : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body, or has the competence to represent or control or make decisions in such bodies, in the event a legal verdict has been convicted of acts of terrorism or criminal acts connected to terrorist activities by a verdict handed down no more than five years ago, or a rejection period set out directly in the judgement that still applies? Acts of terrorism or criminal acts relating to terrorist activity as defined in Article 1 and 3 of the Council ́s framework decision 2002/475/RIA of 13 June 2002 on combating terrorism (EFT L 164, af 22.6.2002, p. 3). This rejection reason also includes incitement to, participation or attempts to commit such actions as included in Article 4 in the mentioned framework decision.

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement, the purchase of media agency services.
Description : The National Transport Plan (NTP) states that all traffic safety work in Norway is to be based on the zero vision, a vision that no one should be killed or badly injured in traffic. The implementation of the zero vision has contributed to the work more systematically, long term, knowledge based and uniform with traffic safety. The Norwegian Public Roads Administration, hereafter called the Contracting Authority, uses national traffic safety campaigns as a strategically important means in the work for increased traffic safety. The contracting authority would therefore like to enter into an agreement with a media agency for implementation and evaluation of long-term national traffic safety campaigns in the agreement period.
Internal identifier : 24/227142

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Anywhere
Additional information :

5.1.3 Estimated duration

Start date : 23/06/2025
Duration end date : 22/06/2027

5.1.4 Renewal

Maximum renewals : 2
The buyer reserves the right for additional purchases from the contractor, as described here : The contracting authority has the option to extend the framework agreement for one year at a time. The total contract period is maximum four years.

5.1.5 Value

Estimated value excluding VAT : 120 000 000 Norwegian krone
Maximum value of the framework agreement : 120 000 000 Norwegian krone

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.9 Selection criteria

Criterion :
Type : Economic and financial standing
Name : Requirements of the tenderer's economic and financial capacity.
Description : Tenderers must have sufficient financial capacity to fulfil the contract. Creditworthiness will be sufficient to meet the requirement. Documentation requirement: The contracting authority will obtain a credit rating from Experian. If there is doubt, the Contracting Authority can obtain further information from the tenderer.
Use of this criterion : Used
Criterion :
Type : Suitability to pursue the professional activity
Use of this criterion : Not used
Criterion :
Type : Technical and professional ability
Name : Tenderers shall have relevant experience.
Description : Tenderers shall have relevant experience. Relevant experience means long-term campaigns that have attitude and behavioural changes as targets. The campaigns shall preferably have a duration of more than one year. Recruitment campaigns, reputation campaigns and pure sales campaigns (campaigns of a commercial character) are considered less relevant in this context. Documentation requirement: Tenderers shall present the following documentation: - An overview of 3 of the most important, relevant work carried out in the last 4 years, including a short description of the assignment, the name of the public or private recipient, as well as information on the value/quantity/scope and date, cf. annex 5: Assignment List.
Use of this criterion : Used

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description : Tenderers shall enclose a completed price form, cf. the price form in annex 4 Price Form.
Weight (percentage, exact) : 30
Criterion :
Type : Quality
Name : The offered resources ́ relevant formal competence and experience
Description : The contracting authority will evaluate the offered personnel ́s relevant formal competence and experience. Particular emphasis will be put on the offered personnel having relevant experience in the role they shall fill, cf. the description in the requirement specifications point 2.4. The Contracting Authority will assess the composition of the team in the evaluation and that the offered experience and competence cover the Contracting Authority's needs. Documentation requirement: Tenderers shall enclose CVs for the offered personnel. The CV shall include detailed information on education and relevant experience, and it ought to be built up as follows: • Personalia • Key qualifications • Education: Year, institution, line, degree • Additional education: Years, institution, description of subjects, credits • Previously executed assignments (contracting authority, size, value and type/nature and the person ́s role in the assignment).
Weight (percentage, exact) : 20
Criterion :
Type : Quality
Name : Assignment comprehension
Description : When assessing assignment comprehension, we will assess the case response and presentation, cf. The requirement specifications point 2.5. The contracting authority will particularly emphasise the following: - Use of insight and target group understanding. - An account and justification for choosing a media strategy and campaign plan. - An account and justification for measuring and evaluation, as well as an evaluation plan for the campaign. - Report on budget proposals. - Customer comprehension Documentation requirement: Tenderers shall submit a case response in accordance with the requirement specifications point 2.5. Tenderers will be invited to present their responses to the case assignment. 1 hour will be put aside for the presentation, where the Tenderer has a maximum of 45 minutes to presentation of his response to the case assignment.
Weight (percentage, exact) : 50
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : Norwegian
Electronic catalogue : Not allowed
Deadline for receipt of requests to participate : 12/02/2025 11:00 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Conditions relating to the performance of the contract : In the attached contract terms point 3.26, there are requirements that ensure that employees at the tenderer and any sub-suppliers who carry out work on the contract do not have worse wages and working conditions than that in the current regulations on general collective agreements or national collective agreements for the relevant industries. The Norwegian Public Roads Administration will also check that the provisions are complied with and impose sanctions on suppliers in case of compliance with the provisions.
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett

8. Organisations

8.1 ORG-0001

Official name : Statens vegvesen
Registration number : 971032081
Department : Fellesfunksjoner
Postal address : Skoggata 19
Town : Moss
Postcode : 1500
Country : Norway
Contact point : Ingeborg Haugli
Telephone : +47 40236055
Internet address : https://www.vegvesen.no
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 926725939
Postal address : C.J. Hambros plass 4
Town : Oslo
Postcode : 0125
Country : Norway
Telephone : +47 22035200
Roles of this organisation :
Review organisation

11. Notice information

11.1 Notice information

Notice identifier/version : 84898e9c-d3cf-40e2-a58a-28eed077b2a4 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 06/01/2025 13:42 +00:00
Notice dispatch date (eSender) : 06/01/2025 14:00 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00007899-2025
OJ S issue number : 5/2025
Publication date : 08/01/2025