The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + Programme in 2025

The Higher Education Authority (HEA) is seeking comprehensive communications and PR services for the strategic marketing of the Springboard + programme in 2025. The contracted agency will work closely with the HEA’s Springboard+ team to devise and implement effective public relations, marketing, and communications strategies. This includes raising awareness of …

CPV: 79416000 Servicios de relaciones públicas, 79416100 Servicios de gestión en relaciones públicas, 79416200 Servicios de consultoría en relaciones públicas, 79413000 Servicios de consultoría en gestión de marketing, 79342000 Servicios de marketing
Lugar de ejecución:
The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + Programme in 2025
Organismo adjudicador:
Higher Education Authority
Número de premio:
0

1. Buyer

1.1 Buyer

Official name : Higher Education Authority
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + Programme in 2025
Description : The Higher Education Authority (HEA) is seeking comprehensive communications and PR services for the strategic marketing of the Springboard + programme in 2025. The contracted agency will work closely with the HEA’s Springboard+ team to devise and implement effective public relations, marketing, and communications strategies. This includes raising awareness of the Springboard + programme, ensuring its benefits and opportunities are effectively communicated to the target audience, and enhancing the programme’s overall visibility and impact in the education sector.
Procedure identifier : 0fd0a345-7916-4741-9149-e5a3662c24e9
Previous notice : dae17d42-d141-41a8-9108-58606cd65633-01
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 145 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + Programme in 2025
Description : The Higher Education Authority (HEA) is seeking comprehensive communications and PR services for the strategic marketing of the Springboard + programme in 2025. The contracted agency will work closely with the HEA’s Springboard+ team to devise and implement effective public relations, marketing, and communications strategies. This includes raising awareness of the Springboard + programme, ensuring its benefits and opportunities are effectively communicated to the target audience, and enhancing the programme’s overall visibility and impact in the education sector.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.5 Value

Estimated value excluding VAT : 145 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : MEAT
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 100
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.12 Terms of procurement

Information about review deadlines : MEAT

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland -
Information about review deadlines : MEAT
Organisation providing offline access to the procurement documents : Higher Education Authority -

6. Results

Value of all contracts awarded in this notice : 145 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Alice Public Relations
Tender :
Tender identifier : 000091243
Identifier of lot or group of lots : LOT-0001
Value of the tender : 145 000 Euro
Subcontracting : No
Contract information :
Identifier of the contract : 416666
Date on which the winner was chosen : 21/02/2025
Date of the conclusion of the contract : 25/02/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 4

8. Organisations

8.1 ORG-0001

Official name : Higher Education Authority
Registration number : 001
Postal address : 3 Shelbourne Buildings, Crampton Avenue
Town : Dublin
Postcode : D04 C2Y6
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 001
Internet address : www.hea.ie
Buyer profile : www.hea.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Alice Public Relations
Registration number : 581556
Postal address : The Old Barracks, 4A Lad Lane, Hagan's Court, Dublin 2
Town : Dublin
Postcode : D02T997
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 558 215
Internet address : www.alicepr.com
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : aca78a53-9ffd-4bfc-9435-0d31676af2ac - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 25/02/2025 10:35 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00128821-2025
OJ S issue number : 40/2025
Publication date : 26/02/2025