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Strategic communication and public diplomacy of the European Union in Georgia

This contract will support the strategic communication efforts of the Delegation of the European Union (EU) to Georgia. The objectives of this contract will be to 1. continue to inform the public in Georgia about the EU and what the EU integration path entails; 2. further improve awareness about the …

CPV: 79416000 Servicios de relaciones públicas

Lugar de ejecución:

Strategic communication and public diplomacy of the European Union in Georgia

Organismo adjudicador:

European Commission, NEAR - Neighbourhood and Enlargement Negotiations

Número de premio:

EC-NEAR/TBS/2024/EA-RP/0206

1. Buyer

1.1 Buyer

Official name : European Commission, NEAR - Neighbourhood and Enlargement Negotiations

Legal type of the buyer : EU institution, body or agency

Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Strategic communication and public diplomacy of the European Union in Georgia

Description : This contract will support the strategic communication efforts of the Delegation of the European Union (EU) to Georgia. The objectives of this contract will be to 1. continue to inform the public in Georgia about the EU and what the EU integration path entails; 2. further improve awareness about the EU's support to Georgia and its impact in the context of the citizens of Georgia’s aspiration to join the EU; and 3. increase engagement with target audiences in Georgia in a meaningful way. The main strategic communication related challenges faced by the EU in Georgia are to maintain the positive perception of the EU, inform about the EU integration process, showcase the benefits of the close relationship between the EU and Georgia. It is also essential to dispel EU-related mis- and disinformation, the levels of which have sharply increased in the past year. A polarised political and societal landscape and anti-EU/Western disinformation narratives fluctuating on internal political and external geopolitical developments exacerbate these challenges. It is also affected by the backlash against civil society, gender equality, human rights (including minority rights) and democracy. Reinforcing the EU’s communication work in Georgia is vital to counter misinformation, enhance resilience against internal and external propaganda that seeks to undermine the EU’s influence and objectives, and further promote the EU’s values and policies, enhancing mutual understanding and trust between the EU and Georgia. By ensuring that citizens are well-informed about the benefits of EU-Georgia cooperation and closer integration with the EU, the EU’s communication work should support the citizens of Georgia’s European aspirations. The contract will support the Delegation in defining and implementing an evidenced based communication strategy. It will deliver coordinated communication campaigns and activities involving ongoing EU-funded projects implemented and active Team Europe members in Georgia. Activities should take place and cover all the regions of Georgia.

Procedure identifier : 797d731f-dee3-4b59-bfad-c7c4779ab28c

Internal identifier : EC-NEAR/TBS/2024/EA-RP/0206

Type of procedure : Restricted

Justification for the accelerated procedure :

Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services

Main classification ( cpv ): 79416000 Public relations services

2.1.3 Value

Estimated value excluding VAT : 7 000 000 Euro

2.1.4 General information

Additional information : For any additional information, please refer to the document A5f "Additional information about the Contract Notice". In case of unavailability or disruptions in the functioning of the electronic means of communication provided in Section 5.1.11 in the last 5 calendar days before the time limit for receipt indicated in Section 5.1.12, the contracting authority reserves the right to extend this time limit and publish the extension at the Internet address provided in Section 5.1.11, without a preceding publication of a corrigendum to this notice. Economic operators interested in this procurement are invited to subscribe to the call for tenders at the address in Section 5.1.11 in order to get notified when new information or documents are published.

Legal basis :

Regulation (EU, Euratom) 2018/1046

LocalLaw - Procurement award procedure applying to European Union external actions financed from the general budget of the European Union and the European Development Fund (EDF)

2.1.6 Grounds for exclusion

Bankruptcy : For the full list of exclusion grounds please consult the procurement documents.

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Strategic communication and public diplomacy of the European Union in Georgia

Internal identifier : EC-NEAR/TBS/2024/EA-RP/0206

5.1.1 Purpose

Main nature of the contract : Services

Main classification ( cpv ): 79416000 Public relations services

Options :

Description of the options : provided they are in conformity with the basic project, new services or works consisting in the repetition of similar services or works, may be entrusted up to 50 % of the initial contract to the initial contractor by negotiated procedure without prior publication of a contract notice.

5.1.2 Place of performance

Anywhere

Additional information : The contract will be performed in Georgia

5.1.3 Estimated duration

Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 7 000 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.

Procurement Project fully or partially financed with EU Funds.

The procurement is covered by the Government Procurement Agreement (GPA) : no

Additional information : The procurement is funded by the following EU programme: Neighbourhood.