Strategic Communication and Public Diplomacy of the European Union Delegation to Myanmar

This procurement aims at contracting a service provider specialised in communication to support the European Union (EU) Delegation to Myanmar's efforts to increase engagement with key audiences in a meaningful and conflict-sensitive way, in order to demonstrate the EU’s support to the people of Myanmar and promote EU values. Taking …

CPV: 79416000 Servicios de relaciones públicas, 79416100 Servicios de gestión en relaciones públicas, 79416200 Servicios de consultoría en relaciones públicas
Lugar de ejecución:
Strategic Communication and Public Diplomacy of the European Union Delegation to Myanmar
Organismo adjudicador:
European Commission, INTPA - International Partnerships
Número de premio:
EC-INTPA/RGN/2024/EA-RP/0003

1. Buyer

1.1 Buyer

Official name : European Commission, INTPA - International Partnerships
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Strategic Communication and Public Diplomacy of the European Union Delegation to Myanmar
Description : This procurement aims at contracting a service provider specialised in communication to support the European Union (EU) Delegation to Myanmar's efforts to increase engagement with key audiences in a meaningful and conflict-sensitive way, in order to demonstrate the EU’s support to the people of Myanmar and promote EU values. Taking into consideration the volatile political context, the EU Delegation’s communication efforts will have to be innovative and flexible while staying pragmatic at a time when sensitivities are exacerbated, positions are polarised, and the international community’s engagement is under scrutiny. By consolidating strategic communication and public diplomacy resources under this contract, the EU Delegation will be able to plan and execute strategic communication and public diplomacy actions with the scale and focus necessary to be effective on a national scale. This will ensure more impactful communication on the EU’s international partnerships objectives and external policy priorities, as well as support EU’s efforts to build long-term partnerships and develop further networks inside and outside Myanmar. The action will therefore contribute to raising awareness, understanding and perception of the EU and its role in the country.
Procedure identifier : 2eadbd6c-7acf-4f89-aef5-eedeb4a9f7ff
Previous notice : 118455-2024
Internal identifier : EC-INTPA/RGN/2024/EA-RP/0003
Type of procedure : Restricted
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services

2.1.3 Value

Estimated value excluding VAT : 2 600 000 Euro

2.1.4 General information

Legal basis :
Regulation (EU, Euratom) 2018/1046

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Strategic Communication and Public Diplomacy of the European Union Delegation to Myanmar
Description : This procurement aims at contracting a service provider specialised in communication to support the European Union (EU) Delegation to Myanmar's efforts to increase engagement with key audiences in a meaningful and conflict-sensitive way, in order to demonstrate the EU’s support to the people of Myanmar and promote EU values. Taking into consideration the volatile political context, the EU Delegation’s communication efforts will have to be innovative and flexible while staying pragmatic at a time when sensitivities are exacerbated, positions are polarised, and the international community’s engagement is under scrutiny. By consolidating strategic communication and public diplomacy resources under this contract, the EU Delegation will be able to plan and execute strategic communication and public diplomacy actions with the scale and focus necessary to be effective on a national scale. This will ensure more impactful communication on the EU’s international partnerships objectives and external policy priorities, as well as support EU’s efforts to build long-term partnerships and develop further networks inside and outside Myanmar. The action will therefore contribute to raising awareness, understanding and perception of the EU and its role in the country.
Internal identifier : EC-INTPA/RGN/2024/EA-RP/0003

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79416100 Public relations management services
Additional classification ( cpv ): 79416200 Public relations consultancy services
Options :
Description of the options : provided they are in conformity with the basic project, new services or works consisting in the repetition of similar services or works, may be entrusted up to 50 % of the initial contract to the initial contractor by negotiated procedure without prior publication of a contract notice.

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in EU Europe

5.1.2 Place of performance

Anywhere
Additional information : The contract will be performed in Myanmar/Burma

5.1.3 Estimated duration

Duration : 36 Month

5.1.5 Value

Estimated value excluding VAT : 2 600 000 Euro

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no
Information about previous notices :
Identifier of the previous notice : 17559-2024

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 80
Criterion :
Type : Price
Name :
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 20
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Court of Justice of the European Union -
Organisation signing the contract : European Commission, INTPA - International Partnerships

6. Results

Value of all contracts awarded in this notice : 2 510 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Leader of tendering party : ALTAIR ASESORES SL
Official name : PARTICIP GMBH
Tender :
Tender identifier : Joint tender led by ALTAIR ASESORES SL
Identifier of lot or group of lots : LOT-0001
Contract information :
Identifier of the contract : 2025/483036
Date on which the winner was chosen : 21/11/2024
Date of the conclusion of the contract : 03/03/2025
Organisation signing the contract : European Commission, INTPA - International Partnerships

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 7

8. Organisations

8.1 ORG-0001

Official name : European Commission, INTPA - International Partnerships
Registration number : COM
Department : INTPA.C - Asia and Pacific,INTPA.C.4 - Finance and Contracts
Postal address : Kantharyar Centre Office Tower, 22nd Floor, Corner of Kan Yeik Thar Road and U Aung Myat Road, Mingalar Taung Nyunt Township
Town : Yangon
Postcode : 11221
Country : Myanmar/Burma
Telephone : +32 2 299 11 11
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : Court of Justice of the European Union
Registration number : CURIA
Postal address : Rue du Fort Niedergrünewald
Town : Luxembourg
Postcode : L-2925
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 4303-1
Internet address : http://curia.europa.eu
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Commission
Registration number : EUCOM
Postal address : Mondrian (CDMA), Rue du Champ de Mars 21
Town : Brussels
Postcode : B-1050
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
TED eSender

8.1 ORG-0004

Official name : ALTAIR ASESORES SL
Registration number : ESB79422895
Postal address : CL MIGUEL ANGEL 4 BAJO 14
Town : MADRID
Postcode : 28010
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( ESZZZ )
Country : Spain
Telephone : +34913992588
Roles of this organisation :
Tenderer
Group leader
Winner of these lots : LOT-0001

8.1 ORG-0005

Official name : PARTICIP GMBH
Registration number : DE142927394
Postal address : MERZHAUSER STR 183
Town : FREIBURG
Postcode : 79100
Country subdivision (NUTS) : Extra-Regio NUTS 3 ( DEZZZ )
Country : Germany
Telephone : +49761790740
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

11. Notice information

11.1 Notice information

Notice identifier/version : 25e0c4dd-40eb-439c-b4de-ab69e1475d57 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 18/03/2025 10:19 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00177030-2025
OJ S issue number : 55/2025
Publication date : 19/03/2025