Social Media Marketing Tool

The Communication Department at NTNU needs a market analysis tool for administering, monitoring and analysing our digital marketing for approx. 20 accounts distributed across Meta, LinkedIn, Snapchat and TikTok. A software or application that analyses data and gives us insight to measure marketing results, not an "all-inclusive" publication tool. All …

CPV: 48400000 Paquetes de software de transacciones comerciales y personales, 48481000 Paquetes de software de ventas o mercadotecnia, 79310000 Servicios de estudios de mercado
Lugar de ejecución:
Social Media Marketing Tool
Organismo adjudicador:
NTNU
Número de premio:
ANSK-24-0207

1. Buyer

1.1 Buyer

Official name : NTNU
Legal type of the buyer : Central government authority
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : Social Media Marketing Tool
Description : The Communication Department at NTNU needs a market analysis tool for administering, monitoring and analysing our digital marketing for approx. 20 accounts distributed across Meta, LinkedIn, Snapchat and TikTok. A software or application that analyses data and gives us insight to measure marketing results, not an "all-inclusive" publication tool. All documentation, training and support shall be in Norwegian.
Procedure identifier : 04ce9eb3-7066-47a1-a57a-af23a66215e8
Previous notice : 41beacbf-539b-42f4-b906-826598940095-01
Internal identifier : ANSK-24-0207
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Supplies
Additional nature of the contract : Services
Main classification ( cpv ): 48400000 Business transaction and personal business software package
Additional classification ( cpv ): 48481000 Sales or marketing software package
Additional classification ( cpv ): 79310000 Market research services

2.1.2 Place of performance

Country : Norway
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 1 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Social Media Marketing Tool
Description : The Communication Department at NTNU needs a market analysis tool for administering, monitoring and analysing our digital marketing for approx. 20 accounts distributed across Meta, LinkedIn, Snapchat and TikTok. A software or application that analyses data and gives us insight to measure marketing results, not an "all-inclusive" publication tool. All documentation, training and support shall be in Norwegian.
Internal identifier : ANSK-24-0207

5.1.1 Purpose

Main nature of the contract : Supplies
Additional nature of the contract : Services
Main classification ( cpv ): 48400000 Business transaction and personal business software package
Additional classification ( cpv ): 48481000 Sales or marketing software package
Additional classification ( cpv ): 79310000 Market research services

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 3 Year

5.1.4 Renewal

Maximum renewals : 7

5.1.5 Value

Estimated value excluding VAT : 1 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price
Description :
Weight (percentage, exact) : 28
Criterion :
Type : Quality
Name : Environment
Description :
Weight (percentage, exact) : 30
Criterion :
Type : Quality
Name : Quality
Description :
Weight (percentage, exact) : 42
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Trøndelag Tingrett
Organisation whose budget is used to pay for the contract : NTNU
Organisation executing the payment : NTNU
Organisation signing the contract : NTNU

6. Results

Value of all contracts awarded in this notice : 900 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Lighthouse8 AS
Tender :
Tender identifier : Fyr Marketing Intelligence
Identifier of lot or group of lots : LOT-0000
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : -
Title : Open tender contest - Lighthouse8 AS
Date on which the winner was chosen : 27/11/2024
The contract is awarded within a framework agreement : no
Organisation signing the contract : NTNU

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Meltwater Sweden AB
Tenderer :
Official name : Infomedia Norge AS
Tenderer :
Official name : Vode AS

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 4
Range of tenders :
Value of the lowest admissible tender : 720 000 Norwegian krone
Value of the highest admissible tender : 2 500 000 Norwegian krone

8. Organisations

8.1 ORG-0001

Official name : NTNU
Registration number : 974767880
Department : Seksjon for anskaffelser og innkjøp
Postal address : Høyskoleringen 1
Town : Trondheim
Postcode : 7491
Country : Norway
Contact point : Larissa Vajenina
Telephone : 47 73 59 80 80
Internet address : http://www.ntnu.no
Roles of this organisation :
Buyer
Organisation signing the contract
Organisation whose budget is used to pay for the contract
Organisation executing the payment

8.1 ORG-0002

Official name : Trøndelag Tingrett
Registration number : 926 722 794
Postal address : Postboks 2317 Torgarden
Town : Trondheim
Postcode : 7004
Country subdivision (NUTS) : Trøndelag ( NO060 )
Country : Norway
Telephone : 73 54 24 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Lighthouse8 AS
Registration number : 999189571
Department : Salg
Postal address : Ferjemannsveien 10
Town : Trondheim
Postcode : 7042
Country : Norway
Contact point : Kristian Nordtømme
Telephone : 73204345
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

8.1 ORG-0004

Official name : Meltwater Sweden AB
Registration number : 5566379821
Department : Försäljning
Postal address : Renstiernas gata 12
Town : STOCKHOLM
Postcode : 11628
Country : Sweden
Contact point : christoffer idström
Telephone : +46 08-54528480
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : Infomedia Norge AS
Registration number : 977349850
Department : Salg
Postal address : Akersgata 28 A
Town : Oslo
Postcode : 0130
Country : Norway
Contact point : Therese Mohn
Telephone : +47 21 56 97 50
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : Vode AS
Registration number : 925898562
Department : Vode Norge
Postal address : Sofies gate 46
Town : Oslo
Postcode : 0168
Country : Norway
Contact point : Matthew Roman
Telephone : +4747301259
Roles of this organisation :
Tenderer

11. Notice information

11.1 Notice information

Notice identifier/version : 3113f078-8b8e-456e-bd42-6371c7178d40 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 12/12/2024 09:42 +00:00
Notice dispatch date (eSender) : 12/12/2024 09:53 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00763716-2024
OJ S issue number : 243/2024
Publication date : 13/12/2024