Request for Tenders for design, development and delivery of a marketing campaign in support of Economic Development in County Donegal.

Donegal County Council is seeking a multi-disciplinary agency that will design, develop and deliver a targeted marketing campaign promoting County Donegal as a great place to live, work, invest and do business. This initiative will utilise the Donegal DNA placebrand and will build upon the success of the 2023 #MovetoDonegal …

CPV: 22460000 Material de publicidad comercial, catálogos comerciales y manuales, 48480000 Paquetes de software de ventas, mercadotecnia e inteligencia empresarial, 48481000 Paquetes de software de ventas o mercadotecnia, 72212480 Servicios de desarrollo de software de ventas, mercadotecnia e inteligencia empresarial, 72212481 Servicios de desarrollo de software de ventas y mercadotecnia, 79000000 Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad, 79340000 Servicios de publicidad y de marketing, 79341000 Servicios de publicidad, 79341100 Servicios de consultoría en publicidad, 79341200 Servicios de gestión publicitaria, 79341400 Servicios de campañas de publicidad, 79342000 Servicios de marketing, 79342100 Servicios de marketing directo, 79413000 Servicios de consultoría en gestión de marketing, 79961100 Servicios de fotografía publicitaria, 92111210 Producción de películas publicitarias
Lugar de ejecución:
Request for Tenders for design, development and delivery of a marketing campaign in support of Economic Development in County Donegal.
Organismo adjudicador:
Donegal County Council_1193
Número de premio:
0

1. Buyer

1.1 Buyer

Official name : Donegal County Council_1193
Legal type of the buyer : Body governed by public law, controlled by a local authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Request for Tenders for design, development and delivery of a marketing campaign in support of Economic Development in County Donegal.
Description : Donegal County Council is seeking a multi-disciplinary agency that will design, develop and deliver a targeted marketing campaign promoting County Donegal as a great place to live, work, invest and do business. This initiative will utilise the Donegal DNA placebrand and will build upon the success of the 2023 #MovetoDonegal Relocation campaign. The aim of this campaign is to successfully promote Donegal as a compelling destination for business development and investment and attract talent to the county by showcasing the diverse range of quality career opportunities available. In addition, this campaign will aim to highlight the superb quality of life offering that Donegal has along with the network of top quality co-working spaces and digital hubs available across the county.
Procedure identifier : 8a2d5a59-b760-4be7-8b78-58ff35f43f7d
Previous notice : bc6e089a-a82e-4aca-9540-aa176fe37d19-01
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79961100 Advertising photography services
Additional classification ( cpv ): 92111210 Advertising film production
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 48480000 Sales, marketing and business intelligence software package
Additional classification ( cpv ): 48481000 Sales or marketing software package
Additional classification ( cpv ): 72212480 Sales, marketing and business intelligence software development services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 72212481 Sales or marketing software development services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 22460000 Trade-advertising material, commercial catalogues and manuals

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 50 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Request for Tenders for design, development and delivery of a marketing campaign in support of Economic Development in County Donegal.
Description : Donegal County Council is seeking a multi-disciplinary agency that will design, develop and deliver a targeted marketing campaign promoting County Donegal as a great place to live, work, invest and do business. This initiative will utilise the Donegal DNA placebrand and will build upon the success of the 2023 #MovetoDonegal Relocation campaign. The aim of this campaign is to successfully promote Donegal as a compelling destination for business development and investment and attract talent to the county by showcasing the diverse range of quality career opportunities available. In addition, this campaign will aim to highlight the superb quality of life offering that Donegal has along with the network of top quality co-working spaces and digital hubs available across the county.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79961100 Advertising photography services
Additional classification ( cpv ): 92111210 Advertising film production
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 48480000 Sales, marketing and business intelligence software package
Additional classification ( cpv ): 48481000 Sales or marketing software package
Additional classification ( cpv ): 72212480 Sales, marketing and business intelligence software development services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 72212481 Sales or marketing software development services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 22460000 Trade-advertising material, commercial catalogues and manuals

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.5 Value

Estimated value excluding VAT : 50 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Name :
Description : Best pricing score along with highest marks achieved on other marking criteria
Weight (percentage, exact) : 10
Criterion :
Type : Quality
Name :
Description : Methodology, experience and resources
Weight (percentage, exact) : 90
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Donegal County Council_1193
TED eSender : European Dynamics S.A.

6. Results

Value of all contracts awarded in this notice : 50 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : bigO
Tender :
Tender identifier : 000046995
Identifier of lot or group of lots : LOT-0001
Subcontracting : No
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : 409617
Date of the conclusion of the contract : 02/05/2024
The contract is awarded within a framework agreement : no

8. Organisations

8.1 ORG-0001

Official name : Donegal County Council_1193
Registration number : 2176
Postal address : County House
Town : Lifford
Postcode : F93 Y622
Country : Ireland
Telephone : +353 749153900
Internet address : https://www.donegalcoco.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : bigO
Registration number : 447314
Postal address : 9 Mount Street Crescent
Town : Dublin
Postcode : D02 X326
Country : Ireland
Telephone : 0868339858
Internet address : www.bigo.ie
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : ce9bd488-a17a-4a00-b81a-73610d3b4e0a - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 22/08/2024 11:32 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00507971-2024
OJ S issue number : 164/2024
Publication date : 23/08/2024