Request for Tender (RFT) for the provision of Creative Campaign Services

The services shall consist of Creative Campaign Services including: Provide integrated communications solutions to achieve campaign objectives; Provide strategic planning, evidence-based and creative recommendations to support the CCPC and its objectives; Work with the in-house communications team and other CCPC suppliers, in particular the media buy agency, to agree on …

CPV: 79000000 Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad, 79340000 Servicios de publicidad y de marketing, 79341000 Servicios de publicidad, 79341100 Servicios de consultoría en publicidad, 79341200 Servicios de gestión publicitaria, 79341400 Servicios de campañas de publicidad, 79342000 Servicios de marketing, 79342100 Servicios de marketing directo, 79413000 Servicios de consultoría en gestión de marketing, 79822500 Servicios de diseño gráfico
Plazo:
14 de octubre de 2024 a las 12:00
Tipo de plazo:
Presentación de una oferta
Lugar de ejecución:
Request for Tender (RFT) for the provision of Creative Campaign Services
Organismo adjudicador:
Competition and Consumer Protection Commission (CCPC)
Número de premio:
0

1. Buyer

1.1 Buyer

Official name : Competition and Consumer Protection Commission (CCPC)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Request for Tender (RFT) for the provision of Creative Campaign Services
Description : The services shall consist of Creative Campaign Services including: Provide integrated communications solutions to achieve campaign objectives; Provide strategic planning, evidence-based and creative recommendations to support the CCPC and its objectives; Work with the in-house communications team and other CCPC suppliers, in particular the media buy agency, to agree on suitable media for each campaign or activity based on briefs; 20 Design, develop, copywrite and produce concepts, content and materials across multiple media platforms to support advertising and public awareness activities of the CCPC; Pre-test concepts and proposed communications solutions where required; Produce design requirements, including revising or creating new materials and creating imagery, collateral, videos as required Provide detailed budget breakdown for all elements of creative projects prior to commencement of any design or production work; Provide CCPC with periodical, timely, accurate reporting of work in progress and budgeting; Provide a detailed evaluation of the effectiveness of the creative services and Agency input to any campaign following completion to include learnings and recommendations for any future activity; and Keep the CCPC updated on latest innovations in creative advertising options and channels.
Procedure identifier : bcdab79d-fa44-4e3d-9892-98854b87e117
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79822500 Graphic design services

2.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 1 000 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.5 Terms of procurement

Terms of submission :
Maximum number of lots for which one tenderer can submit tenders : 0

2.1.6 Grounds for exclusion

Bankruptcy : Please see tender documents for full list of exclusion grounds

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Request for Tender (RFT) for the provision of Creative Campaign Services
Description : The services shall consist of Creative Campaign Services including: Provide integrated communications solutions to achieve campaign objectives; Provide strategic planning, evidence-based and creative recommendations to support the CCPC and its objectives; Work with the in-house communications team and other CCPC suppliers, in particular the media buy agency, to agree on suitable media for each campaign or activity based on briefs; 20 Design, develop, copywrite and produce concepts, content and materials across multiple media platforms to support advertising and public awareness activities of the CCPC; Pre-test concepts and proposed communications solutions where required; Produce design requirements, including revising or creating new materials and creating imagery, collateral, videos as required Provide detailed budget breakdown for all elements of creative projects prior to commencement of any design or production work; Provide CCPC with periodical, timely, accurate reporting of work in progress and budgeting; Provide a detailed evaluation of the effectiveness of the creative services and Agency input to any campaign following completion to include learnings and recommendations for any future activity; and Keep the CCPC updated on latest innovations in creative advertising options and channels.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79822500 Graphic design services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Start date : 14/11/2024
Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 1 000 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Criterion :
Type : Economic and financial standing
Name : Please see tender documents for full list of selection criteria

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 14/10/2024 12:00 +01:00
Information about public opening :
Opening date : 14/10/2024 12:30 +01:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Competition and Consumer Protection Commission (CCPC)
Organisation receiving requests to participate : Competition and Consumer Protection Commission (CCPC)
Organisation processing tenders : Competition and Consumer Protection Commission (CCPC)
TED eSender : European Dynamics S.A.

8. Organisations

8.1 ORG-0001

Official name : Competition and Consumer Protection Commission (CCPC)
Registration number : 0000
Postal address : Bloom House, Railway Street
Town : Dublin
Postcode : D01 C576
Country : Ireland
Telephone : +353 1 402 5500
Internet address : https://www.ccpc.ie
Buyer profile : https://www.ccpc.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 6ff3c049-0a68-48aa-87c5-3fc6cbc1f628 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 11/09/2024 11:13 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00549012-2024
OJ S issue number : 178/2024
Publication date : 12/09/2024