Provision of Social Media Agency Services

Bord Bia is seeking to appoint a Social Media agency to support the development and execution of communications campaigns and content plans for its Irish social media channels. This includes Bord Bia and Bord Bia Bloom Facebook and Instagram. Scope of work may be expanded to include YouTube, TikTok, Threads …

CPV: 79310000 Servicios de estudios de mercado, 79340000 Servicios de publicidad y de marketing, 79341100 Servicios de consultoría en publicidad, 79341200 Servicios de gestión publicitaria, 79341400 Servicios de campañas de publicidad
Lugar de ejecución:
Provision of Social Media Agency Services
Organismo adjudicador:
Bord Bia (Irish Food Board)
Número de premio:
0

1. Buyer

1.1 Buyer

Official name : Bord Bia (Irish Food Board)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Provision of Social Media Agency Services
Description : Bord Bia is seeking to appoint a Social Media agency to support the development and execution of communications campaigns and content plans for its Irish social media channels. This includes Bord Bia and Bord Bia Bloom Facebook and Instagram. Scope of work may be expanded to include YouTube, TikTok, Threads and other consumer social media channel management as required to meet campaign needs.
Procedure identifier : 0d82d4b1-d029-4b16-bb94-fab21462ac09
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79310000 Market research services

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country

2.1.3 Value

Estimated value excluding VAT : 300 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Provision of Social Media Agency Services
Description : Bord Bia is seeking to appoint a Social Media agency to support the development and execution of communications campaigns and content plans for its Irish social media channels. This includes Bord Bia and Bord Bia Bloom Facebook and Instagram. Scope of work may be expanded to include YouTube, TikTok, Threads and other consumer social media channel management as required to meet campaign needs.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79310000 Market research services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.5 Value

Estimated value excluding VAT : 300 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Cost
Name :
Description : Cost @ 30%
Weight (percentage, exact) : 30
Criterion :
Type : Quality
Name :
Description : Quality @70%
Weight (percentage, exact) : 70
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Bord Bia (Irish Food Board)
TED eSender : European Dynamics S.A.

6. Results

Value of all contracts awarded in this notice : 300 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Thinkhouse Ltd
Tender :
Tender identifier : 000030113
Identifier of lot or group of lots : LOT-0001
Subcontracting : No
Contract information :
Identifier of the contract : 404326
Date on which the winner was chosen : 25/03/2024
Date of the conclusion of the contract : 25/03/2024
The contract is awarded within a framework agreement : no

8. Organisations

8.1 ORG-0001

Official name : Bord Bia (Irish Food Board)
Registration number : None
Postal address : 140 Pembroke Road
Town : Ballsbridge, Dublin 4
Postcode : D04 NV34
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 01 6685155
Internet address : https://www.bordbia.ie
Buyer profile : https://www.bordbia.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Thinkhouse Ltd
Registration number : 351798
Postal address : Thinkhouse
Town : Dublin
Postcode : D08 AWH9
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353833095000
Internet address : www.thinkhousehq.com
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 03722df8-ad46-405b-9aec-05d43956bead - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 21/11/2024 09:55 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00712826-2024
OJ S issue number : 228/2024
Publication date : 22/11/2024