Procurement of advertising and communications services.

The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for the procurement of advertising and communications services for IMDi. IMDi would like …

CPV: 79340000 Servicios de publicidad y de marketing, 79341000 Servicios de publicidad, 79341100 Servicios de consultoría en publicidad, 79341400 Servicios de campañas de publicidad, 79342000 Servicios de marketing, 79413000 Servicios de consultoría en gestión de marketing, 79416000 Servicios de relaciones públicas, 92100000 Servicios de cine y vídeo, 92111200 Producción de películas y videocintas de publicidad, propaganda e información, 92111210 Producción de películas publicitarias
Lugar de ejecución:
Procurement of advertising and communications services.
Organismo adjudicador:
Integrerings- og mangfoldsdirektoratet (IMDi)
Número de premio:
25/04116

1. Buyer

1.1 Buyer

Official name : Integrerings- og mangfoldsdirektoratet (IMDi)
Legal type of the buyer : Central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Procurement of advertising and communications services.
Description : The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for the procurement of advertising and communications services for IMDi. IMDi would like to enter into a framework agreement with a total supplier for advertising and communication services. We are looking for a service provider who can deliver a broad spectrum of services and who has the capacity to handle several parallel assignments.
Procedure identifier : 97afee1f-0b76-481b-b2ba-8fd07913e1a5
Internal identifier : 25/04116
Type of procedure : Restricted
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure : The procurement will be made in accordance with the Public Procurement Act of (LOA) dated 17 June 2016 no. 73 and the Public Procurement Regulations (FOA) dated 12 August 2016 no. 974, part III. The procurement will be carried out as a restricted tender contest, cf. the Public Procurement Regulations § 13-1 (1). The tender contest is initiated with a qualification phase. All interested parties can apply for participation in the competition by submitting a request for participation. Only interested parties who fulfil the qualification requirements and who are invited to participate in the competition will be able to submit a tender. IMDi has decided to limit the number of interested parties who will be invited to submit a tender. Interested parties who fulfil imdi ́s qualification requirements, cf. point 3.2 - 3.5 in the tender documentation, will, thus, be subject to a selection evaluation in accordance with the selection criteria stated in point 3.5 in the tender documentation. The qualified interested parties will rank according to the selection criteria and a maximum of five of these will be invited to participate in the competition. Tenders cannot be changed after a tender has been submitted. Negotiations will not be held, but the tenderer who submits a tender will be invited to present parts of the tender (see point 6.3 in the tender documentation) in a meeting with IMDi after the tender deadline. However, it may be relevant, based on the initiative of IMDi, to clarify uncertainties about the tenders.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92100000 Motion picture and video services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92111210 Advertising film production

2.1.2 Place of performance

Postal address : Tollbugata 20
Town : Oslo
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway

2.1.3 Value

Estimated value excluding VAT : 20 000 000 Norwegian krone
Maximum value of the framework agreement : 20 000 000 Norwegian krone

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.6 Grounds for exclusion

Analogous situation like bankruptcy under national law : Is the supplier in a situation where he has been forced debt arrangement? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Bankruptcy : Is the tenderer in a bankruptcy situation? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Corruption : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, in the event a enforceable verdict has been convicted of corruption by a verdict handed down not more than five years ago, or a rejection period determined directly in the judgement that still applies? Corruption as defined in Article 3 of the Convention on Combating Corruption, Involving European Communities or European Union Member States (EUT C 195 of 25.6.1997, s. 1), and in Article 2, point 1, in the Council ́s framework decision 2003/568/RIA of 22 July 2003 on combating corruption in the private sector (EUT L 192 of 31.7.2003, p. 54). This rejection reason also includes corruption as defined in national law for the contracting authority or supplier.
Arrangement with creditors : Is the supplier in a situation where he has been forced debt arrangement? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Participation in a criminal organisation : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, at the time a legally convicted verdict of participation in a criminal organisation by a verdict handed down no more than five years ago, or a rejection period set out directly in the judgement that still applies? Participation in a criminal organisation as defined in Article 2 of the Council ́s framework decision 2008/841/RIA of 24 October 2008 on control of organised crime (EUT L 300 of 11.11.2008, p. 42)
Agreements with other economic operators aimed at distorting competition : Has the tenderer entered into agreement(s) with other tenderers with the intention of turning the competition?
Breaching of obligations in the fields of environmental law : Is the tenderer aware of breaches of environmental provisions as stated in national law, the relevant notice or procurement documents or Article 18 (2) of Directive 2014/24/EU.
Money laundering or terrorist financing : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, in the event a legal verdict has been convicted of money laundering or financing terrorism by a verdict handed down no more than five years ago, or a rejection period set out directly in the judgement that still applies? Money laundering or financing terrorism As defined in Article 1 of the European Parliament and Council Directive 2005/60/EF of 26 October 2005 on preventive measures against the use of the financial system for money laundering and financing terrorism (EUT L 309 of 25.11.2005, p. 15).
Fraud : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, at the time a legally convicted of fraud has been convicted of fraud by a verdict handed down not more than five years ago, or a rejection period determined directly in the judgement that still applies? Fraud included in Article 1 of the Convention on protection of the Financial Interests of the European Communities (EFT C 316 of 27.11.1995, p. 48).
Child labour and other forms of trafficking in human beings : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body or has the competence to represent or control or make decisions in such bodies, in the event a legal verdict has been convicted of child labour and other forms of human trafficking by a verdict handed down no more than five years ago, or a rejection period determined directly in the judgement that still applies? Child labour and other forms of human trafficking as defined in Article 2 of the European Parliament and council directive 2011/36/EU of 5. 1 April 2011 on the prevention and control of human trafficking and the protection of its victims and for compensation of the Council ́s framework decision 2002/629/RIA (EUT L 101 of 15.4.2011, p. 1).
Insolvency : Is the tenderer in an insolvency situation? Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Breaching of obligations in the fields of labour law : Is the tenderer aware of breaches of provisions on working conditions as stated in national law, the relevant notice or procurement documents or Article 18 (2) of Directive 2014/24/EU.
Assets being administered by liquidator : Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Guilty of misrepresentation, withheld information, unable to provide required documents and obtained confidential information of this procedure : Have the tenderer:a) given grossly incorrect information when notifying the information required to verify that there is no basis for rejection, or of the qualification requirements being met,b) failed to provide such information,c) subject to immediately submitting the supporting documents requested by the Contracting Authority, ord) improperly affecting the Contracting Authority's decision process to acquire confidential information that could give this an unlawful advantage in connection with competition, or negligently has given misleading information that can have a significant influence on decisions on rejection, selection or award?
Conflict of interest due to its participation in the procurement procedure : Are tenderers aware of a conflict of interest as stated in national law, the relevant notice or procurement documents?
Direct or indirect involvement in the preparation of this procurement procedure : Has the tenderer or an entity associated with the supplier advised the contracting authority or in another way been involved in the planning of the competition?
Guilty of grave professional misconduct : Has the tenderer committed serious errors in professional practice? If relevant, see the definitions in national law, the relevant notice or procurement documents.
Early termination, damages or other comparable sanctions : Has the tenderer committed significant breaches of contract in connection with the fulfilment of a previous public contract, a previous contract with a public contracting authority or a previous concession contract, where the breach has led to the cancellation of the contract, compensation or other similar sanctions?
Breaching of obligations in the fields of social law : Is the tenderer aware of breaches of provisions on social conditions as stated in national law, the relevant notice or procurement documents or Article 18 (2) of Directive 2014/24/EU.
Payment of social security contributions : Have tenderers failed to fulfil all their social security obligations in the country where they are established and in their member state, if this is a different country than what he is established in?
Business activities are suspended : Specify why, under the mentioned circumstances, one is able to carry out the contract, considering the current national provisions and measures for continuing the business activities? It is not necessary to provide this information if rejection of tenderers made mandatory in accordance with the current national law without the possibility for exceptions.
Payment of taxes : Has the tenderer not fulfilled his tax and duty obligations in the country in which he is established, and in the contracting authority's member state, if this is a different country than what he is established in?
Terrorist offences or offences linked to terrorist activities : Is the tenderer himself or a person, who is a member of the tenderer's administration, management or supervisory body, or has the competence to represent or control or make decisions in such bodies, in the event a legal verdict has been convicted of acts of terrorism or criminal acts connected to terrorist activities by a verdict handed down no more than five years ago, or a rejection period set out directly in the judgement that still applies? Acts of terrorism or criminal acts relating to terrorist activity as defined in Article 1 and 3 of the Council ́s framework decision 2002/475/RIA of 13 June 2002 on combating terrorism (EFT L 164, af 22.6.2002, p. 3). This rejection reason also includes incitement to, participation or attempts to commit such actions as included in Article 4 in the mentioned framework decision.

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Procurement of advertising and communications services.
Description : The Directorate of Integration and Diversity (IMDi) is implementing the government's integration policy and is a specialist director and executive body for integration and diversity policies. The objective of the procurement is to enter into a contract for the procurement of advertising and communications services for IMDi. IMDi would like to enter into a framework agreement with a total supplier for advertising and communication services. We are looking for a service provider who can deliver a broad spectrum of services and who has the capacity to handle several parallel assignments.
Internal identifier : 25/04116

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 92100000 Motion picture and video services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92111210 Advertising film production

5.1.2 Place of performance

Postal address : Tollbugata 20
Town : Oslo
Postcode : 0152
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
The buyer reserves the right for additional purchases from the contractor, as described here : The contract will be valid for two years from when it is signed, with an option for a further 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 20 000 000 Norwegian krone
Maximum value of the framework agreement : 20 000 000 Norwegian krone

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
This procurement is also suitable for small and medium-sized enterprises (SMEs)

5.1.7 Strategic procurement

Green Procurement Criteria : No Green Public Procurement criteria

5.1.9 Selection criteria

Criterion :
Type : Economic and financial standing
Name : Financial key figures
Description : For financial key figures stated in the notice or in the procurement documents, the tenderer declares that the actual value(s) of the requested key figures are as follows:
Use of this criterion : Used
Criterion :
Type : Economic and financial standing
Name : The tenderer's economic and financial capacity
Description : Tenderers must have sufficient economic and financial capacity to be able to fulfil the contract. Creditworthiness with no requirement for collateral will be sufficient to meet the requirement. Documentation requirement: Credit rating based on the most recent financial figures. The rating shall be carried out by a credit rating company with licence to conduct this service. Key figures for liquidity, equity ratio and debt ratio must be shown in the credit rating. • The contracting authority reserves the right to obtain credit ratings or other financial information that, but not limited to, annual accounts including notes, the board's annual reports and auditor's reports.
Use of this criterion : Used
Criterion :
Type : Other
Name : The award criteria in phase 2 - Price
Description : The evaluation criteria price is weighted by 30%. The weighted total hourly price/tender price will be used for evaluating the price. Documentation requirement: Completed price form.
Use of this criterion : Used
Criterion :
Type : Other
Name : The award criteria in phase 2 - Quality.
Description : The award criteria ''Quality'' is weighted by 70%. Under this criteria ''Kvaltiet' will be assessed: - Competence/experience (CV) - Assignment comprehension Documentation Requirements: Completed in annex 1 and annex 3 See the tender documentation for further information on the award criteria 'quality'.
Use of this criterion : Used
Criterion :
Type : Suitability to pursue the professional activity
Name : Registered in a trade register or company register.
Description : Tenderers are registered in a company register or a trade register in the member state in which the tenderer is established. As described in annex XI of directive 2014/24/EU; suppliers from certain member states may have to fulfil other requirements in the mentioned annex. Documentation requirement: Norwegian companies: Company Registration Certificate • Foreign companies: Proof that the company is registered in a company register, professional register or a commerce register in the country where the tenderer is established.
Use of this criterion : Used
Criterion :
Type : Suitability to pursue the professional activity
Name : Tax Certificate
Description : Documentation requirement: Tenderers shall have their tax, payroll tax and VAT payments in order. Tax certificate, not older than 6 months calculated from the deadline for submitting a request for participation in the competition.
Use of this criterion : Used
Criterion :
Type : Technical and professional ability
Name : Services only
Description : Only for services: In the reference period, the tenderer has carried out the following important goods deliveries of the requested type, or the following important services of the requested type. The contracting authority can require up to three years experience and allow experience from the previous three years to be taken into consideration.
Use of this criterion : Used
Criterion :
Type : Technical and professional ability
Name : The tenderer ́s technical and professional qualifications.
Description : Requirement: The tenderer shall have the necessary competence to be able to carry out the assignment. Documentation requirement: Information on the tenderer ́s organisation and manpower. Description of the tenderer's personnel and units that the tenderer has at its disposal for fulfilment of the contract.
Use of this criterion : Used
The criteria will be used to select the candidates to be invited for the second stage of the procedure
Criterion :
Type : Technical and professional ability
Name : Selection criteria in the prequalification phase.
Description : The selection of qualified tenderers will be based on the qualification requirement Technical and professional qualifications - experience from relevant assignments. When assessing experience from relevant assignments, emphasis will be put on how comparable the assignments are to IMDi's need, by, among other things, solving complex challenges with relevant means for limited budgets. The tenderer who documents the most relevant experience will be given ten points. The other qualified tenderers ́ points attainment will be determined judgementally in relation to the best tenderer. The five best qualified tenderers with the highest number of points will be invited to participate in the competition.
Use of this criterion : Used
The criteria will be used to select the candidates to be invited for the second stage of the procedure
Criterion :
Type : Technical and professional ability
Name : Tenderers shall have good experience from relevant assignments.
Description : Requirement: The tenderer shall have good experience from relevant assignments. Three reference assignments shall be submitted: 1. An information campaign aimed at employers/entrepreneurs as target group 2. An attitude campaign taken out in different areas and channels 3. Example of a visual profile that was developed or further developed for a customer Note: - The assignments should have been carried out in the period 2022-2025 - At least one of the reference assignments should have been carried out for public customers. - All the reference assignments shall be developed by one or several of the resources that the tenderer offers as IMDi's main team Documentation Requirement: The description with the information shall be filled in annex 1 the tenderer ́s technical and professional qualifications - experience from relevant assignments. Short description: - Name of the contracting authority - Short description of the assignment, including purpose - What assignment/challenge should solve - Target group - Campaign target - Justification for the chosen solution set against the campaign ́s aims/aims of the assignment - Goal achievement and evaluation - Budget - Contact information for reference at the contracting authority.
Use of this criterion : Used
The criteria will be used to select the candidates to be invited for the second stage of the procedure
Information about the second stage of a two-stage procedure :
Minimum number of candidates to be invited for the second stage of the procedure : 5
Maximum number of candidates to be invited for the second stage of the procedure : 5
The procedure will take place in successive stages. At each stage, some participants may be eliminated

5.1.11 Procurement documents

Ad hoc communication channel :
Name : Benytter KGV til leverandør som er EU-supply

5.1.12 Terms of procurement

Terms of the procedure :
Estimated date of dispatch of the invitations to submit tenders : 09/05/2025
Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : Norwegian
Electronic catalogue : Allowed
Variants : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of requests to participate : 29/04/2025 10:00 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
A non-disclosure agreement is required : no
Electronic invoicing : Required
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed : Oslo tingrett
Organisation providing additional information about the procurement procedure : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation providing offline access to the procurement documents : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation providing more information on the review procedures : Oslo tingrett
Organisation receiving requests to participate : Integrerings- og mangfoldsdirektoratet (IMDi)
Organisation processing tenders : Integrerings- og mangfoldsdirektoratet (IMDi)

8. Organisations

8.1 ORG-0001

Official name : Integrerings- og mangfoldsdirektoratet (IMDi)
Registration number : 987879696
Postal address : Tollbugata 20
Town : OSLO
Postcode : 0152
Country : Norway
Contact point : Zelalem Terfasa Temesgen
Telephone : +47 47467855
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 987879696
Department : IMDi
Postal address : C. J. Hambros plass 4
Town : OSLO
Postcode : 0164
Country : Norway
Telephone : +47 22035200
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures
Organisation providing information concerning the general regulatory framework for taxes applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for environmental protection applicable in the place where the contract is to be performed
Organisation providing information concerning the general regulatory framework for employment protection and working conditions applicable in the place where the contract is to be performed

11. Notice information

11.1 Notice information

Notice identifier/version : 177136bc-3a8c-42fc-9bbb-ddad491c508f - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 21/03/2025 15:59 +00:00
Notice dispatch date (eSender) : 21/03/2025 16:10 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00190277-2025
OJ S issue number : 59/2025
Publication date : 25/03/2025