Media procurements - Framework agreement

NMBU needs strategic media consultancy, media planning and physical procurements of media space in different media channels. NMBU needs strategic media consultancy, media planning and physical procurements of media space in different media channels.

CPV: 79341200 Servicios de gestión publicitaria
Lugar de ejecución:
Media procurements - Framework agreement
Organismo adjudicador:
Norges miljø- og biovitenskapelige universitet
Número de premio:
25/00273

1. Buyer

1.1 Buyer

Official name : Norges miljø- og biovitenskapelige universitet
Legal type of the buyer : Public undertaking, controlled by a central government authority
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : Media procurements - Framework agreement
Description : NMBU needs strategic media consultancy, media planning and physical procurements of media space in different media channels.
Procedure identifier : 8d05d3dc-3282-4895-a2ff-6475ed8bd0ef
Previous notice : 07a8f6a7-d085-40a8-b364-e76378143fe7-01
Internal identifier : 25/00273
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341200 Advertising management services

2.1.2 Place of performance

Country : Norway
Anywhere in the given country

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Media procurements - Framework agreement
Description : NMBU needs strategic media consultancy, media planning and physical procurements of media space in different media channels.
Internal identifier : 25/00273

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341200 Advertising management services

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
The buyer reserves the right for additional purchases from the contractor, as described here : The first contract period is 2 years, with an option for an extension of 2 times 1 year, maximum 4 years in total.

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Solution proposal
Description : Solution description, service, capacity and response time.
Weight (percentage, exact) : 20
Criterion :
Type : Quality
Name : Assignment specific competence
Description : Description of a permanent gender neutral preferred, as well as a permanent team of personnel who shall carry out the deliveries. Non-CVs
Weight (percentage, exact) : 50
Criterion :
Type : Price
Name : Price and Costs
Description : Price form with hourly rate for several types of consultants, stated with an estimated number of hours.
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Follo og Nordre Østfold tingrett
Organisation signing the contract : Norges miljø- og biovitenskapelige universitet

6. Results

Value of all contracts awarded in this notice : 12 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : TRY Opt AS
Tender :
Tender identifier : NMBU_TRY_2025
Identifier of lot or group of lots : LOT-0000
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : -
Title : 24/03094: Mediekjøp-TRY Opt AS
Date on which the winner was chosen : 10/03/2025
The contract is awarded within a framework agreement : no
Organisation signing the contract : Norges miljø- og biovitenskapelige universitet

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Vode AS
Tenderer :
Official name : Dentsu Norge AS
Tenderer :
Official name : Atyp AS
Tenderer :
Official name : Mediabrands AS
Tenderer :
Official name : Mindshare Norway AS

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 6
Range of tenders :
Value of the lowest admissible tender : 883 125 Norwegian krone

8. Organisations

8.1 ORG-0001

Official name : Norges miljø- og biovitenskapelige universitet
Registration number : 969159570
Department : Innkjøpsseksjonen
Postal address : PB 5003
Town : Ås
Postcode : 1432
Country : Norway
Contact point : Magnus Dagestad
Telephone : +47 67 23 00 00
Internet address : https://www.nmbu.no/
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : Follo og Nordre Østfold tingrett
Registration number : 926 725 920
Postal address : Postboks 64
Town : Ski
Postcode : 1401
Country subdivision (NUTS) : Viken ( NO082 )
Country : Norway
Telephone : 64 00 30 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Vode AS
Registration number : 925898562
Department : Vode Norge
Postal address : Sofies gate 46
Town : Oslo
Postcode : 0168
Country : Norway
Contact point : Matthew Roman
Telephone : +4747301259
Roles of this organisation :
Tenderer

8.1 ORG-0004

Official name : Dentsu Norge AS
Registration number : 927445875
Department : Försäljning
Postal address : Kristian Augusts gate 23
Town : Oslo
Postcode : 0164
Country : Norway
Contact point : Adrien Bjørnskau
Telephone : +4790581798
Roles of this organisation :
Tenderer

8.1 ORG-0005

Official name : Atyp AS
Registration number : 922161003
Department : Salg
Postal address : Karlstadgt 11
Town : Oslo
Postcode : 0553
Country : Norway
Contact point : Birgitte Christensen
Telephone : 48 11 98 92
Roles of this organisation :
Tenderer

8.1 ORG-0006

Official name : Mediabrands AS
Registration number : 861869962
Department : Administrasjon
Postal address : Postboks 4229, Nydalen
Town : Oslo
Postcode : 0401
Country : Norway
Contact point : Nina Thorvaldsen
Telephone : +47 22 54 38 80
Roles of this organisation :
Tenderer

8.1 ORG-0007

Official name : Mindshare Norway AS
Registration number : 982903777
Department : Ledelse
Postal address : Inkognitogate 16
Town : Oslo
Postcode : 0258
Country : Norway
Contact point : Vegar Angelo
Telephone : 24145560
Roles of this organisation :
Tenderer

8.1 ORG-0008

Official name : TRY Opt AS
Registration number : 915054730
Department : Admin
Postal address : Øvre Slottsgate 8
Town : OSLO
Postcode : 0157
Country : Norway
Contact point : Gunnar Stensaker
Telephone : +47 41679241
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

11. Notice information

11.1 Notice information

Notice identifier/version : 715ecbd6-d70e-4aa7-aaad-78b0839e6eab - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 24/03/2025 10:07 +00:00
Notice dispatch date (eSender) : 24/03/2025 10:19 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00191786-2025
OJ S issue number : 59/2025
Publication date : 25/03/2025