Insight surveys B2C (consumer and campaign evaluation)

The Seafood Council wants to enter into a cooperation with a supplier who shall cover our need within two main areas: (1a) consumer insight; (1b) Satisfaction survey and (2) measurement of the effectiveness of advertisements and campaign activities (post tests B2C), as well as an option for pre-tests as needed. …

CPV: 79000000 Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad, 79300000 Investigación mercadotécnica y económica; sondeos y estadísticas, 79310000 Servicios de estudios de mercado, 79311000 Servicios de estudios
Lugar de ejecución:
Insight surveys B2C (consumer and campaign evaluation)
Organismo adjudicador:
Norges Sjømatråd
Número de premio:
24/1

1. Buyer

1.1 Buyer

Official name : Norges Sjømatråd
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Insight surveys B2C (consumer and campaign evaluation)
Description : The Seafood Council wants to enter into a cooperation with a supplier who shall cover our need within two main areas: (1a) consumer insight; (1b) Satisfaction survey and (2) measurement of the effectiveness of advertisements and campaign activities (post tests B2C), as well as an option for pre-tests as needed. The Seafood Council is also particularly interested in how the implementation of new technology such as KI can increase the quality of the solution/service for which we would like to enter into an agreement.
Procedure identifier : 8978aed4-5d7b-451e-a623-14d31ee698fd
Previous notice : 4a7d54f5-6594-4025-9721-6c7176dbd191-01
Internal identifier : 24/1
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79311000 Survey services

2.1.2 Place of performance

Anywhere

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Insight surveys B2C (consumer and campaign evaluation)
Description : The Seafood Council wants to enter into a cooperation with a supplier who shall cover our need within two main areas: (1a) consumer insight; (1b) Satisfaction survey and (2) measurement of the effectiveness of advertisements and campaign activities (post tests B2C), as well as an option for pre-tests as needed. The Seafood Council is also particularly interested in how the implementation of new technology such as KI can increase the quality of the solution/service for which we would like to enter into an agreement.
Internal identifier : 24/1

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79311000 Survey services
Options :
Description of the options : 1+1 year.

5.1.2 Place of performance

Anywhere
Additional information :

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Price
Name :
Description :
Weight (percentage, exact) : 30
Criterion :
Type : Quality
Name :
Description :
Weight (percentage, exact) : 70
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Nord-Troms og Senja tingrett
Organisation signing the contract : Norges Sjømatråd

6. Results

Value of all contracts awarded in this notice : 6 500 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Ipsos AS
Tender :
Tender identifier : Ipsos AS besvarelse
Identifier of lot or group of lots : LOT-0000
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : -
Title : Insight surveys B2C (consumer and campaign evaluation) - Ipsos AS
Date on which the winner was chosen : 21/11/2024
The contract is awarded within a framework agreement : no
Organisation signing the contract : Norges Sjømatråd

6.1.3 Non-winning tenderers :

Tenderer :
Official name : Kantar Norge AS

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 2

8. Organisations

8.1 ORG-0001

Official name : Norges Sjømatråd
Registration number : 988597627
Department : Innkjøp
Postal address : Stortorget 1
Town : Tromsø
Postcode : 9008
Country : Norway
Contact point : Tom Meland
Telephone : +47 77 60 33 33
Internet address : http://www.seafood.no
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0002

Official name : Nord-Troms og Senja tingrett
Registration number : 926 723 022
Postal address : Postboks 2510
Town : Tromsø
Postcode : 9270
Country subdivision (NUTS) : Troms og Finnmark ( NO074 )
Country : Norway
Telephone : 77 60 34 00
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Ipsos AS
Registration number : 947636936
Department : Salg
Postal address : Sjølyst Plass 2
Town : Oslo
Postcode : 0278
Country : Norway
Contact point : Lars Erik Lie
Telephone : 93452000
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

8.1 ORG-0004

Official name : Kantar Norge AS
Registration number : 828826042
Department : Ny avdelning
Postal address : Lakkegata 23
Town : Oslo
Postcode : 0187
Country : Norway
Contact point : Bente Pettersen
Telephone : +47
Roles of this organisation :
Tenderer

11. Notice information

11.1 Notice information

Notice identifier/version : fe1273ee-d19f-4a92-baa7-cf1bcd2d2008 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 05/12/2024 11:37 +00:00
Notice dispatch date (eSender) : 05/12/2024 11:48 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00746012-2024
OJ S issue number : 238/2024
Publication date : 06/12/2024