Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector

Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector - The call for tender concerns the organisation of agri-food promotion campaigns in third countries in order to support the EU in its promotion initiatives, in line Regulation (EU) n°1144/2014. The implementation of these measures is managed …

CPV: 79341400 Servicios de campañas de publicidad, 15000000 Alimentos, bebidas, tabaco y productos afines, 79342200 Servicios de promoción, 79950000 Servicios de organización de exposiciones, ferias y congresos, 79952000 Servicios de eventos, 79956000 Servicios de organización de ferias y exposiciones, 79340000 Servicios de publicidad y de marketing, 03000000 Productos de la agricultura, ganadería, pesca, silvicultura y productos afines
Plazo:
6 de junio de 2025 a las 13:00
Tipo de plazo:
Presentación de una oferta
Lugar de ejecución:
Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector
Organismo adjudicador:
European Research Executive Agency (REA), REA - European Research Executive Agency
Número de premio:
REA/2025/OP/0007

1. Buyer

1.1 Buyer

Official name : European Research Executive Agency (REA), REA - European Research Executive Agency
Legal type of the buyer : EU institution, body or agency
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector
Description : Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector - The call for tender concerns the organisation of agri-food promotion campaigns in third countries in order to support the EU in its promotion initiatives, in line Regulation (EU) n°1144/2014. The implementation of these measures is managed by the Agri-Food promotion, Environmental Observation and Innovative Governance Unit in the European Research Executive Agency (REA).
Procedure identifier : fd17c78f-d188-4c2a-a176-bea534994f2f
Internal identifier : REA/2025/OP/0007
Type of procedure : Open
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341400 Advertising campaign services

2.1.3 Value

Estimated value excluding VAT : 30 000 000 Euro

2.1.4 General information

Additional information : This call constitutes a relaunch of the prior Call for tender REA/2024/OP/0003. Minor adjustments have been brought to the tender specifications and they can be found under Annex 13. As part of the Common Agricultural Policy market measures, the “Promotion of agricultural products” initiative aims to enhance the competitiveness of the Union’s agricultural sector by promoting the unique characteristics of EU products in the internal market and in third countries.In case of unavailability or disruptions in the functioning of the electronic means of communication provided in Section 5.1.11 in the last 5 calendar days before the time limit for receipt indicated in Section 5.1.12, the contracting authority reserves the right to extend this time limit and publish the extension at the Internet address provided in Section 5.1.11, without a preceding publication of a corrigendum to this notice. Economic operators interested in this procurement are invited to subscribe to the call for tenders at the address in Section 5.1.11 in order to get notified when new information or documents are published.
Legal basis :
Regulation (EU, Euratom) 2018/1046

2.1.6 Grounds for exclusion

Bankruptcy : For the full list of exclusion grounds please consult the procurement documents.

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector
Description : Information, promotion and marketing campaigns or stand-alone actions related to the agri-food sector - The call for tender concerns the organisation of agri-food promotion campaigns in third countries in order to support the EU in its promotion initiatives, in line Regulation (EU) n°1144/2014. The implementation of these measures is managed by the Agri-Food promotion, Environmental Observation and Innovative Governance Unit in the European Research Executive Agency (REA).
Internal identifier : REA/2025/OP/0007

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341400 Advertising campaign services
Additional classification ( cpv ): 15000000 Food, beverages, tobacco and related products
Additional classification ( cpv ): 79342200 Promotional services
Additional classification ( cpv ): 79950000 Exhibition, fair and congress organisation services
Additional classification ( cpv ): 79952000 Event services
Additional classification ( cpv ): 79956000 Fair and exhibition organisation services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 03000000 Agricultural, farming, fishing, forestry and related products

5.1.3 Estimated duration

Duration : 48 Month

5.1.5 Value

Estimated value excluding VAT : 30 000 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Criterion :
Type : Suitability to pursue the professional activity
Description : Please consult the procurement documents.
Criterion :
Type : Economic and financial standing
Description : Please consult the procurement documents.
Criterion :
Type : Technical and professional ability
Description : Please consult the procurement documents.

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 70
Criterion :
Type : Price
Name :
Description : Please consult the procurement documents.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : Bulgarian, Czech, Danish, German, Greek, English, Spanish, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Lithuanian, Latvian, Maltese, Dutch, Polish, Portuguese, Romanian, Slovak, Slovenian, Swedish
Electronic catalogue : Not allowed
Deadline for receipt of tenders : 06/06/2025 13:00 +02:00
Deadline until which the tender must remain valid : 6 Month
Information about public opening :
Opening date : 09/06/2025 13:00 +02:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : no
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
Framework agreement, with reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Court of Justice of the European Union -

8. Organisations

8.1 ORG-0001

Official name : European Research Executive Agency (REA), REA - European Research Executive Agency
Registration number : REA
Department : REA - Directorate of REA,REA.B - Green Europe
Postal address : Boulevard Simon Bolivar 34, SB34/10
Town : Brussels
Postcode : B-1000
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Court of Justice of the European Union
Registration number : CURIA
Postal address : Rue du Fort Niedergrünewald
Town : Luxembourg
Postcode : L-2925
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 4303-1
Internet address : http://curia.europa.eu
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Commission
Registration number : EUCOM
Postal address : Mondrian (CDMA), Rue du Champ de Mars 21
Town : Brussels
Postcode : B-1050
Country subdivision (NUTS) : Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 )
Country : Belgium
Telephone : +32 2 299 11 11
Roles of this organisation :
TED eSender
Notice information
Notice identifier/version : 96ba0a42-d6df-4a52-a59f-36e1a96f66bd - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 08/04/2025 17:45 +02:00
Languages in which this notice is officially available : English
Notice publication number : 00234298-2025
OJ S issue number : 71/2025
Publication date : 10/04/2025