Framework agreement for the procurement of communications services

The Norwegian Directorate of Culture enters into a framework agreement with Try Råd as, for strategic communication, support for planning major events, communication consultancy, strategies within SoME, media training and profiling. The Norwegian Directorate of Culture enters into a framework agreement with Try Råd as, for strategic communication, support for …

CPV: 79310000 Servicios de estudios de mercado, 79340000 Servicios de publicidad y de marketing, 79341000 Servicios de publicidad, 79342000 Servicios de marketing, 79400000 Servicios de consultoría comercial y de gestión y servicios afines, 79413000 Servicios de consultoría en gestión de marketing, 79416000 Servicios de relaciones públicas, 79952000 Servicios de eventos, 79952100 Servicios de organización de eventos culturales, 92110000 Servicios de producción de películas de cine y videocintas y servicios conexos, 92111000 Servicios de producción de películas de cine y vídeo, 92111200 Producción de películas y videocintas de publicidad, propaganda e información, 92112000 Servicios relacionados con la producción de películas cinematográficas y videocintas
Lugar de ejecución:
Framework agreement for the procurement of communications services
Organismo adjudicador:
Kulturdirektoratet
Número de premio:
2024/5063

1. Buyer

1.1 Buyer

Official name : Kulturdirektoratet
Legal type of the buyer : Central government authority
Activity of the contracting authority : Recreation, culture and religion

1.1 Buyer

Official name : Kulturdirektoratet
Legal type of the buyer : Central government authority
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : Framework agreement for the procurement of communications services
Description : The Norwegian Directorate of Culture enters into a framework agreement with Try Råd as, for strategic communication, support for planning major events, communication consultancy, strategies within SoME, media training and profiling.
Procedure identifier : ddf6efdd-ee84-4b9d-a2d4-f5ced9bf0529
Previous notice : 25298aab-e76e-484f-af88-190165245f99-01
Internal identifier : 2024/5063
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure : The Norwegian Directorate of Culture has a need for communication services for, among other things: General strategic communication - the Directorate of Culture wants good advice for management Support for the implementation of major and smaller external events - this means conferences and seminars that require digital production and/or other production assistance. Communication consultancy – general advice for individual cases or by major processes Strategies within social media – The Directorate of Culture wants good advice on the use of social media, including measuring effect Media training of managers Consultancy on the use of different channels so that the Directorate of Culture can have effective channel use to reach different target groups with different types of messages. Ability to write good texts. Production of short videos for use on websites and on social media. This can be, for example, filming projects that we want to showcase such as cases, movies, or any animations. Preferably also competence in making small videos that depict numbers in an interesting way. The manufacturer of digital events mainly includes communication services.

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79952000 Event services
Additional classification ( cpv ): 79952100 Cultural event organisation services
Additional classification ( cpv ): 92110000 Motion picture and video tape production and related services
Additional classification ( cpv ): 92111000 Motion picture and video production services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92112000 Services in connection with motion-picture and video-tape production

2.1.2 Place of performance

Country : Norway
Anywhere in the given country

2.1.2 Place of performance

Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway

2.1.2 Place of performance

Country subdivision (NUTS) : Viken ( NO082 )
Country : Norway

2.1.3 Value

Estimated value excluding VAT : 6 000 000 Norwegian krone

2.1.4 General information

Call for competition is terminated
Legal basis :
Directive 2014/24/EU
Anskaffelsesforskriften -

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement for the procurement of communications services
Description : The Norwegian Directorate of Culture enters into a framework agreement with Try Råd as, for strategic communication, support for planning major events, communication consultancy, strategies within SoME, media training and profiling.
Internal identifier : 2024/5063

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79310000 Market research services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79416000 Public relations services
Additional classification ( cpv ): 79952000 Event services
Additional classification ( cpv ): 79952100 Cultural event organisation services
Additional classification ( cpv ): 92110000 Motion picture and video tape production and related services
Additional classification ( cpv ): 92111000 Motion picture and video production services
Additional classification ( cpv ): 92111200 Advertising, propaganda and information film and video-tape production
Additional classification ( cpv ): 92112000 Services in connection with motion-picture and video-tape production

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information :

5.1.2 Place of performance

Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Additional information :

5.1.2 Place of performance

Country subdivision (NUTS) : Viken ( NO082 )
Country : Norway
Additional information :

5.1.5 Value

Estimated value excluding VAT : 6 000 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Quality
Name : Quality
Description : Assignment comprehension and competence.
Weight (percentage, exact) : 70
Criterion :
Type : Price
Name : Total price
Description : Price in accordance with the price form.
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Mediation organisation : Oslo Tingrett
Review organisation : Oslo Tingrett
Organisation providing more information on the review procedures : Oslo Tingrett
Organisation whose budget is used to pay for the contract : Kulturdirektoratet
Organisation executing the payment : Kulturdirektoratet
Organisation signing the contract : Kulturdirektoratet

6. Results

Value of all contracts awarded in this notice : 6 000 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 6 000 000 Norwegian krone
Re-estimated value of the framework agreement : 6 000 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : TRY Råd AS
Subcontractors of the winner :
Official name : Try Opt as
Tender :
Tender identifier : Rammeavtale for kjøp av kommunikasjonstjenester
Identifier of lot or group of lots : LOT-0000
The tender was ranked : no
The tender is a variant : no
Subcontracting : Yes
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Rammeavtale
Date on which the winner was chosen : 28/08/2024
Date of the conclusion of the contract : 09/09/2024
The contract is awarded within a framework agreement : no
Organisation signing the contract : Kulturdirektoratet Kulturdirektoratet

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 8
Type of received submissions : Tenders verified and inadmissible
Number of tenders or requests to participate received : 0

8. Organisations

8.1 ORG-0001

Official name : Kulturdirektoratet
Registration number : 971527412
Postal address : Postboks 8052 Dep
Town : OSLO
Postcode : 0031
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Ida Romstad
Telephone : +47 21045800
Roles of this organisation :
Buyer
Group leader
Organisation signing the contract
Organisation whose budget is used to pay for the contract
Organisation executing the payment

8.1 ORG-0002

Official name : Oslo Tingrett
Registration number : 926725939
Town : Oslo
Country : Norway
Telephone : 22035200
Roles of this organisation :
Review organisation
Organisation providing more information on the review procedures
Mediation organisation

8.1 ORG-0003

Official name : Kulturdirektoratet
Registration number : 971527412
Postal address : Mølleparken 2
Town : OSLO
Postcode : 0422
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : Ida Romstad
Telephone : 21045800
Roles of this organisation :
Buyer
Organisation signing the contract

8.1 ORG-0004

Official name : TRY Råd AS
Size of the economic operator : Large
Registration number : 919742968
Postal address : Øvre Slottsgate 8
Town : Oslo
Postcode : 0157
Country subdivision (NUTS) : Oslo ( NO081 )
Country : Norway
Contact point : TRY Råd AS
Telephone : 22 40 05 00
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

8.1 ORG-0005

Official name : Try Opt as
Registration number : 915054730
Town : Oslo
Country : Norway
Telephone : 22400500
Roles of this organisation :
Subcontractor

11. Notice information

11.1 Notice information

Notice identifier/version : bcbbe51a-bb17-4754-87eb-dc3c8964c941 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 10/09/2024 12:27 +00:00
Notice dispatch date (eSender) : 10/09/2024 12:43 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00545474-2024
OJ S issue number : 177/2024
Publication date : 11/09/2024