Digital Marketing Agency Services (Reopened)

Digital Marketing Services. The contracted agency will support various programs, campaigns, and initiatives on a retainer basis. The purpose of the contracted agency's services is to enhance our brand visibility, strengthen communication strategies, and optimise digital presence across various platforms to achieve our organisational goals. The contracted agency will be …

CPV: 79000000 Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad, 79340000 Servicios de publicidad y de marketing, 79342000 Servicios de marketing, 79413000 Servicios de consultoría en gestión de marketing
Lugar de ejecución:
Digital Marketing Agency Services (Reopened)
Organismo adjudicador:
EIT RawMaterials GmbH
Número de premio:
EITRM-DMAS-2

1. Buyer

1.1 Buyer

Official name : EIT RawMaterials GmbH
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : Economic affairs

2. Procedure

2.1 Procedure

Title : Digital Marketing Agency Services (Reopened)
Description : Digital Marketing Services.
Procedure identifier : 1f245e3e-3a97-45d3-9993-4e5e159569d4
Previous notice : 776367-2024
Internal identifier : EITRM-DMAS-2
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Anywhere

2.1.3 Value

Estimated value excluding VAT : 403 361,34 Euro

2.1.4 General information

Additional information : Bekanntmachungs-ID: CXP4DM250WE
Legal basis :
Directive 2014/24/EU
vgv -

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Digital Marketing Agency Services (Reopened)
Description : The contracted agency will support various programs, campaigns, and initiatives on a retainer basis. The purpose of the contracted agency's services is to enhance our brand visibility, strengthen communication strategies, and optimise digital presence across various platforms to achieve our organisational goals. The contracted agency will be required to perform the following tasks: - Positioning and Branding - Strategic Communication - Digital Marketing - Additional Services.
Internal identifier : EITRM-DMAS-2

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Options :
Description of the options : Additional services for specific projects which are not covered by the regular services upon separate request and agreement by the parties.

5.1.2 Place of performance

Anywhere
Additional information :

5.1.3 Estimated duration

Start date : 11/03/2025
Duration end date : 31/12/2025

5.1.4 Renewal

Maximum renewals : 3
Other information about renewals : The contract has a basic term until 31 December 2025. EIT RawMaterials has the unilateral right to extend the contract three times for twelve (12) months each (extension option).

5.1.6 General information

Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
Information about previous notices :
Identifier of the previous notice : 776367-2024

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Price
Name : Monthly Retainer
Description : See sections 6.4 c) and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 30
Criterion :
Type : Quality
Name : Technical Proposal
Description : See sections 6.4 a) and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Criterion :
Type : Quality
Name : Team Presentation
Description : See sections 6.4 b) and 8.1 of the Invitation to Tender for details.
Category of award threshold criterion : Weight (percentage, exact)
Award criterion number : 35
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.12 Terms of procurement

Terms of contract :
This procedure falls under the Foreign Subsidy Regulation (FSR) : no
Information about review deadlines : According to section 160 (3) sentence 1 No 4 ARC a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to redress the objection.

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Senatsverwaltung für Wirtschaft, Energie und Betriebe, Vergabekammer des Landes Berlin -
Information about review deadlines : According to section 160 (3) sentence 1 No 4 ARC a review procedure is inadmissible, if more than 15 calendar days have expired since receipt of notification from the contracting authority that it is unwilling to redress the objection.
Organisation providing additional information about the procurement procedure : EIT RawMaterials GmbH -

6. Results

Value of all contracts awarded in this notice : unpublished
Justification code : Commercial interests of an economic operator

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Deep Blue Growth
Tender :
Tender identifier : Tender of 21.01.2025
Identifier of lot or group of lots : LOT-0001
Value of the tender : unpublished
Justification code : Commercial interests of an economic operator
The tender is a variant : unpublished
Justification code : Commercial interests of an economic operator
Subcontracting : No
Contract information :
Identifier of the contract : 1
Title : Digital Marketing Agency Services
Date on which the winner was chosen : 06/02/2025
Date of the conclusion of the contract : 11/03/2025

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Tenders
Number of tenders or requests to participate received : 9
Type of received submissions : Tenders submitted electronically
Number of tenders or requests to participate received : 9
Statistics about strategic procurement :

8. Organisations

8.1 ORG-0001

Official name : EIT RawMaterials GmbH
Registration number : DE301692026 (VAT ID)
Town : Berlin
Postcode : 10557
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 30 467 384 230
Roles of this organisation :
Buyer
Organisation providing additional information about the procurement procedure

8.1 ORG-0002

Official name : Senatsverwaltung für Wirtschaft, Energie und Betriebe, Vergabekammer des Landes Berlin
Registration number : 11-1300000V00-74
Postal address : Martin-Luther-Straße 105
Town : Berlin
Postcode : 10825
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 30 90138316
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Deep Blue Growth
Size of the economic operator : Micro
Registration number : HRB233805
Postal address : Mühlenstr. 8a
Town : Berlin
Postcode : 14167
Country subdivision (NUTS) : Berlin ( DE300 )
Country : Germany
Telephone : +49 160 3362814
Roles of this organisation :
Tenderer
Beneficial owner
Nationality of the owner : Germany
Winner of these lots : LOT-0001

8.1 ORG-0004

Official name : Datenservice Öffentlicher Einkauf (in Verantwortung des Beschaffungsamts des BMI)
Registration number : 0204:994-DOEVD-83
Town : Bonn
Postcode : 53119
Country subdivision (NUTS) : Bonn, Kreisfreie Stadt ( DEA22 )
Country : Germany
Telephone : +49228996100
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 3d537563-89a4-4441-8bea-78b7f2998f50 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 28/03/2025 21:07 +01:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00209132-2025
OJ S issue number : 64/2025
Publication date : 01/04/2025