Single Supplier Framework for the provision of Media Strategy Planning and Buying Services for Technological University Dublin. (TU Dublin)

TU Dublin seeks tenders for the provision of media strategy, planning and buying (implementation) services within the Republic of Ireland for TU Dublin. The agency will be expected to work closely with the TU Dublin Marketing team to create and implement brand plans that: • Substantially grow awareness of the …

CPV: 79342000 Marketing services, 79342100 Direct marketing services, 79340000 Advertising and marketing services, 79413000 Marketing management consultancy services
Place of execution:
Single Supplier Framework for the provision of Media Strategy Planning and Buying Services for Technological University Dublin. (TU Dublin)
Awarding body:
Technological University Dublin (TU Dublin)
Award number:
0

1. Buyer

1.1 Buyer

Official name : Technological University Dublin (TU Dublin)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : Single Supplier Framework for the provision of Media Strategy Planning and Buying Services for Technological University Dublin. (TU Dublin)
Description : TU Dublin seeks tenders for the provision of media strategy, planning and buying (implementation) services within the Republic of Ireland for TU Dublin. The agency will be expected to work closely with the TU Dublin Marketing team to create and implement brand plans that: • Substantially grow awareness of the TU Dublin brand in Ireland, increasing unprompted awareness of all adults by three-fold by 2028. • Support the University’s digital transformation plans by being a leader in our use of digital media. • Engages in a way that makes the TU Dublin brand top of mind for our target audience and fulfils our ambition to be Irelands largest University by 2028.
Procedure identifier : 36fb3a10-8a6a-484d-9d09-d5d2a5575ffc
Previous notice : c045688e-a78b-4149-a1f6-73416a15106d-01
Type of procedure : Restricted
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Anywhere

2.1.3 Value

Maximum value of the framework agreement : 4 750 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Single Supplier Framework for the provision of Media Strategy Planning and Buying Services for Technological University Dublin. (TU Dublin)
Description : TU Dublin seeks tenders for the provision of media strategy, planning and buying (implementation) services within the Republic of Ireland for TU Dublin. The agency will be expected to work closely with the TU Dublin Marketing team to create and implement brand plans that: • Substantially grow awareness of the TU Dublin brand in Ireland, increasing unprompted awareness of all adults by three-fold by 2028. • Support the University’s digital transformation plans by being a leader in our use of digital media. • Engages in a way that makes the TU Dublin brand top of mind for our target audience and fulfils our ambition to be Irelands largest University by 2028.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

5.1.2 Place of performance

Anywhere
Additional information :

5.1.5 Value

Estimated value excluding VAT : 4 750 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Technical Capacity
Weight (points, exact) : 75
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system
The dynamic purchasing system is terminated

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Technological University Dublin (TU Dublin)
TED eSender : European Dynamics S.A.

6. Results

Maximum value of the framework agreements in this procedure : 3 862 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.
Framework agreement :
Maximum value of the framework agreement : 3 862 000 Euro

6.1.2 Information about winners

Winner :
Official name : Mediaedge:cia Ireland Limited
Tender :
Tender identifier : 000054320
Identifier of lot or group of lots : LOT-0001
Value of the tender : 3 862 000 Euro
The tender was ranked : no
Subcontracting : No
Value of subcontracting : 0 Euro
Contract information :
Identifier of the contract : 412370
Date on which the winner was chosen : 10/07/2024
Date of the conclusion of the contract : 25/07/2024
The contract is awarded within a framework agreement : no

8. Organisations

8.1 ORG-0001

Official name : Technological University Dublin (TU Dublin)
Registration number : 3574697EH
Postal address : Park House, Grangegorman, 191 North Circular Road, Dublin 7,
Town : Dublin
Postcode : D07EWV4
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 353 1 220 8464
Internet address : https://www.tudublin.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Mediaedge:cia Ireland Limited
Registration number : 244932
Postal address : 1 High St, Christchurch Pl, Merchants Quay, Dublin 8
Town : Dublin
Postcode : D08VOVE
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : 0872393829
Internet address : www.wmglobal.com
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 4d32c2f7-0755-4e64-b48d-8d0b69f7b9b7 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 12/11/2024 15:06 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00695953-2024
OJ S issue number : 222/2024
Publication date : 14/11/2024