SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES

SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES

CPV: 79342000 Marketing services, 79340000 Advertising and marketing services, 79961100 Advertising photography services, 79341000 Advertising services, 79341400 Advertising campaign services
Place of execution:
SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Awarding body:
Horse Racing Ireland (HRI)
Award number:
In-house Integrated Marketing Support Services

1. Buyer

1.1 Buyer

Official name : Horse Racing Ireland (HRI)
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Recreation, culture and religion

2. Procedure

2.1 Procedure

Title : SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Description : SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Procedure identifier : 8ff09dd0-26ee-45b1-9b44-84b7f09642a4
Previous notice : 9a1a1c22-9528-429d-b9c5-5ee98386c139-01
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79961100 Advertising photography services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country

2.1.3 Value

Maximum value of the framework agreement : 400 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0001

Title : SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Description : SINGLE PARTY FRAMEWORK FOR THE PROVISON OF IN-HOUSE INTEGRATED MARKETING SUPPORT SERVICES TO HORSE RACING IRELAND AND SUBSIDIARIES
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79961100 Advertising photography services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information :

5.1.5 Value

Estimated value excluding VAT : 400 000 Euro

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement
Approach to reducing environmental impacts : Other
Green Procurement Criteria : Other Green Public Procurement criteria

5.1.10 Award criteria

Criterion :
Type : Cost
Name :
Description : The lowest ultimate cost submission that also meets all minimum requirements
Weight (percentage, exact) : 35
Criterion :
Type : Quality
Name :
Description : Proposed Methodology for Service Delivery (30%) Proposed Personnel & Contract Management (30%) Innovation / Value Add / Sustainability (5%)
Weight (percentage, exact) : 65
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, partly without reopening and partly with reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Horse Racing Ireland (HRI)
TED eSender : European Dynamics S.A.

6. Results

Approximate value of the framework agreements : 400 000 Euro

6.1 Result lot ldentifier : LOT-0001

At least one winner was chosen.

6.1.2 Information about winners

Winner :
Official name : Oliver Marketing (Ireland) Limited
Tender :
Tender identifier : 000033589
Identifier of lot or group of lots : LOT-0001
Subcontracting : Not yet known
Contract information :
Identifier of the contract : 412230
Date of the conclusion of the contract : 22/01/2024
The contract is awarded within a framework agreement : no

8. Organisations

8.1 ORG-0001

Official name : Horse Racing Ireland (HRI)
Registration number : IE9605282N
Postal address : Ballymany
Town : The Curragh
Postcode : R56 XE37
Country : Ireland
Telephone : +353 45 455455
Buyer profile : https://www.hri.ie/
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents

8.1 ORG-0002

Official name : Oliver Marketing (Ireland) Limited
Registration number : 500228
Postal address : Unit 2, Lee Road
Town : Dublin 11
Postcode : D11HN92
Country : Ireland
Telephone : 018304447
Internet address : https://ie.oliver.agency/
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0001

8.1 ORG-0003

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0004

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : c4f780aa-0b99-45c8-ad08-9f5e680c6e0f - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 07/11/2024 18:44 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00683908-2024
OJ S issue number : 219/2024
Publication date : 11/11/2024