Provision of Media Strategy, Planning, and Buying Services

The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied …

CPV: 48480000 Sales, marketing and business intelligence software package, 79000000 Business services: law, marketing, consulting, recruitment, printing and security, 79340000 Advertising and marketing services, 79341000 Advertising services, 79341100 Advertising consultancy services, 79341200 Advertising management services, 79341400 Advertising campaign services, 79342000 Marketing services, 79342100 Direct marketing services, 79413000 Marketing management consultancy services
Deadline:
Dec. 20, 2024, 2 p.m.
Deadline type:
Submitting a bid
Place of execution:
Provision of Media Strategy, Planning, and Buying Services
Awarding body:
University College Cork
Award number:
UCC-2024-13

1. Buyer

1.1 Buyer

Official name : University College Cork
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : Education

2. Procedure

2.1 Procedure

Title : Provision of Media Strategy, Planning, and Buying Services
Description : The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied and complex and the University’s Strategic Plan “Securing our Future” requires us to connect with a wide range of audiences to maximise our impact at regional, national and international levels. This requires us to work with an agency who’s agile and flexible enough to suggest and provide media outlets to our marketing resources to achieve their ambitions.
Procedure identifier : 3cbd1b72-3185-4a96-8fa2-30c843f2fd3e
Internal identifier : UCC-2024-13
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 48480000 Sales, marketing and business intelligence software package
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Town : Cork
Country subdivision (NUTS) : South-East ( IE052 )
Country : Ireland

2.1.3 Value

Estimated value excluding VAT : 1 500 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.5 Terms of procurement

Terms of submission :
Maximum number of lots for which one tenderer can submit tenders : 0

2.1.6 Grounds for exclusion

Guilty of misrepresentation, withheld information, unable to provide required documents and obtained confidential information of this procedure :

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Provision of Media Strategy, Planning, and Buying Services
Description : The purpose of the Media Strategy, Media Planning and Media Buying Services agreement is to provide Uiniversity College Cork with a full-service media planning and media buying service across all media channels. UCC requires an agency that can offer the full range of media buying services. Our needs are varied and complex and the University’s Strategic Plan “Securing our Future” requires us to connect with a wide range of audiences to maximise our impact at regional, national and international levels. This requires us to work with an agency who’s agile and flexible enough to suggest and provide media outlets to our marketing resources to achieve their ambitions.
Internal identifier : UCC-2024-13

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79413000 Marketing management consultancy services
Additional classification ( cpv ): 79342000 Marketing services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 48480000 Sales, marketing and business intelligence software package
Additional classification ( cpv ): 79342100 Direct marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341200 Advertising management services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Additional information :

5.1.3 Estimated duration

Other duration : Unknown

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes
This procurement is also suitable for small and medium-sized enterprises (SMEs)

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement
Approach to reducing environmental impacts : Other
Green Procurement Criteria : Other Green Public Procurement criteria
Social objective promoted : Other

5.1.9 Selection criteria

Criterion :
Type : Economic and financial standing

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English
Deadline for requesting additional information : 13/12/2024

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 20/12/2024 14:00 +00:00
Information about public opening :
Opening date : 20/12/2024 14:30 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Mediation organisation : European Dynamics S.A.
Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : University College Cork
Organisation receiving requests to participate : University College Cork
Organisation processing tenders : University College Cork
TED eSender : European Dynamics S.A.

8. Organisations

8.1 ORG-0001

Official name : University College Cork
Registration number : IE0006286E
Postal address : University College Cork, 6 Elderwood, College Road
Town : Cork
Postcode : T12 VH39
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 21 4903514
Internet address : https://www.ucc.ie
Buyer profile : https://www.ucc.ie
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender
Mediation organisation

11. Notice information

11.1 Notice information

Notice identifier/version : e13625cf-6ec9-475b-9fe6-b1547311f351 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 20/11/2024 16:08 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00713608-2024
OJ S issue number : 228/2024
Publication date : 22/11/2024