Media Planning and Buying Services

Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth …

CPV: 79341000 Advertising services, 79340000 Advertising and marketing services, 79341400 Advertising campaign services
Deadline:
Dec. 13, 2024, noon
Deadline type:
Submitting a bid
Place of execution:
Media Planning and Buying Services
Awarding body:
Tourism Ireland CLG
Award number:
0

1. Buyer

1.1 Buyer

Official name : Tourism Ireland CLG
Legal type of the buyer : Body governed by public law
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Media Planning and Buying Services
Description : Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment across media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agencies will be required to provide media planning and buying services, including, but not limited to: - Understanding target audiences in all the visitor countries; - Defining and building audiences, utilising our segmentation and bringing it to life across all touchpoints; - Advising on the best way to target such potential visitors; - Shaping global media strategies and co-ordinating best practice across markets; - Refining global media strategy within local markets and optimising performance; - Purchasing media space on behalf of Tourism Ireland; and - Delivering central and cross market coordination. The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. The estimated value of the contract over 7 years is €210,000,000 exclusive of VAT, equating to approximately €30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE SERVICES REQUIRED.
Procedure identifier : ec1332c5-0545-4c6a-af33-22a1a81232bc
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services

2.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information : The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. PLEASE NOTE: The estimated value of the contract over 7 years is €210,000,000 exclusive of VAT, equating to approximately €30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support.

2.1.3 Value

Estimated value excluding VAT : 210 000 000 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.5 Terms of procurement

Terms of submission :
Maximum number of lots for which one tenderer can submit tenders : 0

2.1.6 Grounds for exclusion

Purely national exclusion grounds :

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Media Planning and Buying Services
Description : Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment across media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agencies will be required to provide media planning and buying services, including, but not limited to: - Understanding target audiences in all the visitor countries; - Defining and building audiences, utilising our segmentation and bringing it to life across all touchpoints; - Advising on the best way to target such potential visitors; - Shaping global media strategies and co-ordinating best practice across markets; - Refining global media strategy within local markets and optimising performance; - Purchasing media space on behalf of Tourism Ireland; and - Delivering central and cross market coordination. The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. The estimated value of the contract over 7 years is €210,000,000 exclusive of VAT, equating to approximately €30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE SERVICES REQUIRED.
Internal identifier : 0

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79341400 Advertising campaign services

5.1.2 Place of performance

Country : Ireland
Anywhere in the given country
Additional information : The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. PLEASE NOTE: The estimated value of the contract over 7 years is €210,000,000 exclusive of VAT, equating to approximately €30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support.

5.1.3 Estimated duration

Start date : 01/08/2025
Duration : 7 Year

5.1.5 Value

Estimated value excluding VAT : 210 000 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : yes

5.1.7 Strategic procurement

Aim of strategic procurement : No strategic procurement

5.1.9 Selection criteria

Criterion :
Type : Other

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Required
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Not allowed
Tenderers may submit more than one tender : Not allowed
Deadline for receipt of tenders : 13/12/2024 12:00 +00:00
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : no
Electronic payment will be used : no

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : The High Court of Ireland
Organisation providing offline access to the procurement documents : Tourism Ireland CLG
Organisation receiving requests to participate : Tourism Ireland CLG
Organisation processing tenders : Tourism Ireland CLG
TED eSender : European Dynamics S.A.

8. Organisations

8.1 ORG-0001

Official name : Tourism Ireland CLG
Registration number : 336370
Postal address : 4th Floor - Bishop's Square, Redmond's Hill
Town : Dublin
Postcode : D02 TD99
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +35314763400
Roles of this organisation :
Buyer
Organisation providing offline access to the procurement documents
Organisation receiving requests to participate
Organisation processing tenders

8.1 ORG-0002

Official name : The High Court of Ireland
Registration number : The High Court of Ireland
Department : The High Court of Ireland
Postal address : Four Courts, Inns Quay, Dublin 7
Town : Dublin
Postcode : D07 WDX8
Country subdivision (NUTS) : Dublin ( IE061 )
Country : Ireland
Telephone : +353 1 8886000
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : European Dynamics S.A.
Registration number : 002024901000
Department : European Dynamics S.A.
Town : Athens
Postcode : 15125
Country subdivision (NUTS) : Βόρειος Τομέας Αθηνών ( EL301 )
Country : Greece
Telephone : +30 2108094500
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 8041d080-fc96-442a-9d84-35595ea750cc - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 13/11/2024 16:46 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00696310-2024
OJ S issue number : 223/2024
Publication date : 15/11/2024