Framework agreement for communication services foster home recruitment.

Bufdir shall enter into a framework agreement for campaign and marketing services for foster home recruitment. A contract shall be signed with one main supplier with any sub-suppliers/collaboration partners, who together shall be able to carry out all types of communication assignments within foster home recruitment. The winning tenderer was …

CPV: 79340000 Advertising and marketing services, 79000000 Business services: law, marketing, consulting, recruitment, printing and security, 79300000 Market and economic research; polling and statistics, 79341000 Advertising services, 79341100 Advertising consultancy services, 79400000 Business and management consultancy and related services, 79410000 Business and management consultancy services, 79413000 Marketing management consultancy services
Place of execution:
Framework agreement for communication services foster home recruitment.
Awarding body:
Barne-, ungdoms- og familiedirektoratet
Award number:
2024/52949

1. Buyer

1.1 Buyer

Official name : Barne-, ungdoms- og familiedirektoratet
Legal type of the buyer : Public undertaking, controlled by a central government authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Framework agreement for communication services foster home recruitment.
Description : Bufdir shall enter into a framework agreement for campaign and marketing services for foster home recruitment. A contract shall be signed with one main supplier with any sub-suppliers/collaboration partners, who together shall be able to carry out all types of communication assignments within foster home recruitment. The winning tenderer was Atyp AS and a contract will be signed after the waiting period has expired.
Procedure identifier : fd6e2e6c-2abc-4866-a6cd-43287e4e81c9
Previous notice : 16cc024b-21c5-45c3-8f09-92e8361b2ab4-01
Internal identifier : 2024/52949
Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation
Justification for the accelerated procedure :
Main features of the procedure : The procurement will be carried out in accordance with the Public Procurement Act of 17 June 2016 (LOA). and the public procurement regulations (FOA) FOR 2016-08-12-974 parts I and part III. Contract ́s the award will be made in accordance with the procedure competition with negotiations after the previous announcement, cf. § 13-1(2).

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

2.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information : The agreement will be an agency that can be used by Bufdir and Bufetat's five regions in the contract period. In addition Oslo municipality, c/o the Agency for Children and Family Affairs, shall be able to undertake orders/call-offs on the contract during the contract period.

2.1.3 Value

Estimated value excluding VAT : 43 200 000 Norwegian krone
Maximum value of the framework agreement : 43 200 000 Norwegian krone

2.1.4 General information

Legal basis :
Directive 2014/24/EU

5. Lot

5.1 Lot technical ID : LOT-0000

Title : Framework agreement for communication services foster home recruitment.
Description : Bufdir shall enter into a framework agreement for campaign and marketing services for foster home recruitment. A contract shall be signed with one main supplier with any sub-suppliers/collaboration partners, who together shall be able to carry out all types of communication assignments within foster home recruitment. The winning tenderer was Atyp AS and a contract will be signed after the waiting period has expired.
Internal identifier : 2024/52949

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79340000 Advertising and marketing services
Additional classification ( cpv ): 79000000 Business services: law, marketing, consulting, recruitment, printing and security
Additional classification ( cpv ): 79300000 Market and economic research; polling and statistics
Additional classification ( cpv ): 79341000 Advertising services
Additional classification ( cpv ): 79341100 Advertising consultancy services
Additional classification ( cpv ): 79400000 Business and management consultancy and related services
Additional classification ( cpv ): 79410000 Business and management consultancy services
Additional classification ( cpv ): 79413000 Marketing management consultancy services

5.1.2 Place of performance

Country : Norway
Anywhere in the given country
Additional information : The agreement will be an agency that can be used by Bufdir and Bufetat's five regions in the contract period. In addition Oslo municipality, c/o the Agency for Children and Family Affairs, shall be able to undertake orders/call-offs on the contract during the contract period.

5.1.3 Estimated duration

Duration : 2 Year

5.1.4 Renewal

Maximum renewals : 2
The buyer reserves the right for additional purchases from the contractor, as described here : The framework agreement period is two years from contract signing. The contracting authority has the option to extend the contract for a further 1+1 year.

5.1.5 Value

Estimated value excluding VAT : 43 200 000 Norwegian krone
Maximum value of the framework agreement : 43 200 000 Norwegian krone

5.1.6 General information

Procurement Project not financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.10 Award criteria

Criterion :
Type : Price
Name : Price 25%
Description : Price, including hourly rates for the offered key personnel.
Weight (percentage, exact) : 25
Criterion :
Type : Quality
Name : Competence and experience offered to personnel 30%
Description : Under this criteria, the offered resources' education, competence and experience relevant for Contract. Tenderers shall submit CVs for the following roles: • Strategic Advisor •Manager • Contractor • Content producer • Media Advisor • Digital Consultant One CV shall be submitted for each category, total six CVs. A resource can cover several roles. CVs shall contain information on the following: • The degree of resources ́ education within the discipline o Any relevant additional education, courses and certification. • Work experience • Experience from relevant assignments, including a description of a maximum of three relevant projects. the last five years: o The project ́s name and extent o Brief description of the project o Contact information for reference. The tender ́s total relevant competence will be Considered. The contracting authority will undertake judgemental assessment of the quality of the tenders. Annex 4 CV template shall be used.
Weight (percentage, exact) : 30
Criterion :
Type : Quality
Name : Task comprehension - case response 35%
Description : The tenderer shall, as a part of their tender, submit a case response consisting of a total of two assignments. See Annex 6 Case Description for further Information. In the evaluation of the case response, the following emphasis will be put on: Assignment 1: Presentation of a completed communication assignments • The strategic approach and result achievement • Creativity in systems, channel use or other aspects of the assignment • The ability to relate the example to the foster home work • Efficiency of the assignment Assignment 2: Future work on foster home recruitment • The assignment comprehension • Our assessment of whether the agency is able to. adapting Bufdir's marketing strategy to adjusted recruitment needs and new target groups. The response shall be a total of maximum ten A4 pages, including illustrations with font size 12. Text beyond ten A4 pages will not be evaluated.
Weight (percentage, exact) : 35
Criterion :
Type : Quality
Name : Routines, response time, availability and work methodology 10%
Description : Tenderers shall provide a short account of internal routines, response time and availability in implementation of the contract. The account ought to highlight the following points: • How the total organisation is be able to assist Bufdir and Bufetats in five regions during the contract period • Internal routines connected to response time and accessibility if needed for rush assignments. • How the tenderer plans to cooperate with the contracting authority and solve larger assignments as regards project and work methodology The response shall be at maximum three A4 pages. with font size 12. Text beyond three A4 pages will not be evaluated.
Weight (percentage, exact) : 10
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.15 Techniques

Framework agreement :
Framework agreement, without reopening of competition
Information about the dynamic purchasing system :
No dynamic purchase system

5.1.16 Further information, mediation and review

Review organisation : Oslo tingrett

6. Results

Value of all contracts awarded in this notice : 43 200 000 Norwegian krone

6.1 Result lot ldentifier : LOT-0000

At least one winner was chosen.
Framework agreement :
Re-estimated value of the framework agreement : 43 200 000 Norwegian krone

6.1.2 Information about winners

Winner :
Official name : Atyp A/S
Tender :
Tender identifier : Rammeavtale for kjøp av kommunikasjonstjenester fosterhjemsrekruttering - Atyp A/S
Identifier of lot or group of lots : LOT-0000
Subcontracting value is known : no
Subcontracting percentage is known : no
Contract information :
Identifier of the contract : Rammeavtale for kjøp av kommunikasjonstjenester fosterhjemsrekruttering - Atyp A/S
Date on which the winner was chosen : 04/11/2024
The contract is awarded within a framework agreement : no

6.1.4 Statistical information

Received tenders or requests to participate :
Type of received submissions : Requests to participate
Number of tenders or requests to participate received : 14
Type of received submissions : Tenders
Number of tenders or requests to participate received : 4

8. Organisations

8.1 ORG-0001

Official name : Barne-, ungdoms- og familiedirektoratet
Registration number : 986128433
Postal address : Postboks 2233
Town : Tønsberg
Postcode : 3103
Country : Norway
Contact point : June Bjørnvik
Telephone : +47 92667887
Internet address : https://www.bufdir.no
Roles of this organisation :
Buyer

8.1 ORG-0002

Official name : Oslo tingrett
Registration number : 926725939
Postal address : Postboks 2106 Vika
Town : Oslo
Postcode : 0125
Country : Norway
Telephone : 22035200
Roles of this organisation :
Review organisation

8.1 ORG-0003

Official name : Atyp A/S
Registration number : 922 161 003
Postal address : Karlstadgata 11
Town : Oslo
Postcode : 0553
Country : Norway
Telephone : +47 91182211
Roles of this organisation :
Tenderer
Winner of these lots : LOT-0000

11. Notice information

11.1 Notice information

Notice identifier/version : 00eb8c15-011e-4708-b6bd-a4390d6941f3 - 01
Form type : Result
Notice type : Contract or concession award notice – standard regime
Notice dispatch date : 25/11/2024 14:12 +00:00
Notice dispatch date (eSender) : 25/11/2024 14:26 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00723811-2024
OJ S issue number : 231/2024
Publication date : 27/11/2024