Promotion and information campaign on fresh fruit and vegetables in the internal market in France, Belgium and Hungary

This EU promotion campaign will take place from March 2026 to February 2029 in Belgium, France and Hungary to promote fresh produce including bananas. The action plan is divided into 3 sections: Promotion in the media for children, PR and community management for parents, Events and roadshows for children and …

CPV: 79342200 Reklamedienste, 79419000 Beratung in Sachen Evaluierung
Frist:
24. Februar 2025 17:00
Art der Frist:
Angebotsabgabe
Ausführungsort:
Promotion and information campaign on fresh fruit and vegetables in the internal market in France, Belgium and Hungary
Vergabestelle:
INTERFEL
Vergabenummer:
Promotion and information campaign on fresh fruit and vegetables in the internal market in France, Belgium and Hungary

1. Buyer

1.1 Buyer

Official name : INTERFEL
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

1.1 Buyer

Official name : NAK
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

1.1 Buyer

Official name : AOP TOMATES ET CONCOMBRES DE FRANCE
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

1.1 Buyer

Official name : AIB
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

1.1 Buyer

Official name : APAQ W
Legal type of the buyer : Organisation awarding a contract subsidised by a contracting authority
Activity of the contracting authority : General public services

2. Procedure

2.1 Procedure

Title : Promotion and information campaign on fresh fruit and vegetables in the internal market in France, Belgium and Hungary
Description : This EU promotion campaign will take place from March 2026 to February 2029 in Belgium, France and Hungary to promote fresh produce including bananas. The action plan is divided into 3 sections: Promotion in the media for children, PR and community management for parents, Events and roadshows for children and their families. All sections will be evaluated throughout the 3 years of the programme, aiming at optimizing activities as we go along and providing the EU Commission with insights on the impact of the programme.
Procedure identifier : 6c26dad5-71a8-44fc-b6d1-e35f9c4241ef
Internal identifier : Promotion and information campaign on fresh fruit and vegetables in the internal market in France, Belgium and Hungary
Type of procedure : Open
The procedure is accelerated : no
Justification for the accelerated procedure :
Main features of the procedure :

2.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services
Additional classification ( cpv ): 79419000 Evaluation consultancy services

2.1.2 Place of performance

Postal address : 97 BOULEVARD PEREIRE
Town : Paris
Postcode : 75017
Country subdivision (NUTS) : Paris ( FR101 )
Country : France

2.1.3 Value

Estimated value excluding VAT : 5 363 800 Euro

2.1.4 General information

Legal basis :
Directive 2014/24/EU

2.1.5 Terms of procurement

Terms of submission :
Maximum number of lots for which one tenderer can submit tenders : 5
Terms of contract :
Maximum number of lots for which contracts can be awarded to one tenderer : 5

2.1.6 Grounds for exclusion

Sources of grounds for exclusion : Notice
Bankruptcy :

5. Lot

5.1 Lot technical ID : LOT-0001

Title : Lot 1
Description : One or more consultancies specialized in creation and printing of communication tools in order to conceive a creative platform for a three-year European information provision and promotion programme for fresh fruit and vegetables in the internal market (France, Belgium and Hungary) and to print/buy communication tools for the French and Belgian partners only

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services

5.1.2 Place of performance

Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Additional information :

5.1.3 Estimated duration

Start date : 01/03/2026
Duration end date : 28/02/2029

5.1.5 Value

Estimated value excluding VAT : 1 130 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Sources of selection criteria : Notice
Criterion : Average yearly turnover
Description : Average yearly turnover

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Originality and relevance of the creative approach, including the campaign logo, adaptations, and the Frutti & Veggi concept (40%) Quality and innovation of the proposed communication tools and goodies (20%) Expertise and composition of the dedicated team (10%)
Weight (percentage, exact) : 70
Criterion :
Type : Cost
Name :
Description : Budget – 30%
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Address of the procurement documents : https://interfel.e-marchespublics.com

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Allowed
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 17:00 +01:00
Deadline until which the tender must remain valid : 2 Year
Information about public opening :
Opening date : 24/02/2025
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : INTERFEL
Organisation providing more information on the review procedures : INTERFEL
TED eSender : Publications Office of the European Union

5.1 Lot technical ID : LOT-0002

Title : Lot 2
Description : one or more agencies specialized in media campaigns in order to purchase advertising space on or off TV for a short programme

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services

5.1.2 Place of performance

Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Additional information :

5.1.3 Estimated duration

Start date : 01/03/2026
Duration end date : 28/02/2029

5.1.5 Value

Estimated value excluding VAT : 1 220 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Sources of selection criteria : Notice
Criterion : Average yearly turnover
Description : average yearly turnover

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Relevance and depth of the target audience analysis and media consumption insights (30%) Quality of the proposed media plan (strategy, channel selection, justification of media choices) (25%) Clear and realistic definition of KPIs and monitoring methods (15%)
Weight (percentage, exact) : 70
Criterion :
Type : Cost
Name :
Description : Budget 30%
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Languages in which the procurement documents (or their parts) are unofficially available : English
Address of the procurement documents : https://interfel.e-marchespublics.com

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Allowed
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 17:00 +01:00
Deadline until which the tender must remain valid : 2 Year
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : INTERFEL
Organisation providing more information on the review procedures : INTERFEL
Organisation receiving requests to participate : INTERFEL
Organisation processing tenders : INTERFEL
TED eSender : Publications Office of the European Union

5.1 Lot technical ID : LOT-0003

Title : Lot 3
Description : one or more agencies specialized in press relations and community management in order to create a dedicated PR strategy and PR tools, as well as a community management plan for the three-year programme

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services

5.1.2 Place of performance

Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Additional information :

5.1.3 Estimated duration

Start date : 01/03/2026
Duration end date : 28/02/2029

5.1.5 Value

Estimated value excluding VAT : 303 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Sources of selection criteria : Notice
Criterion : Average yearly turnover
Description : Average yearly turnover

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Coherence and effectiveness of the PR and community management strategy (40%) Quality, creativity, and relevance of the proposed social media editorial line (30%)
Weight (percentage, exact) : 70
Criterion :
Type : Cost
Name :
Description : Budget 30%
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Address of the procurement documents : https://interfel.e-marchespublics.com

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Allowed
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 17:00 +01:00
Deadline until which the tender must remain valid : 2 Year
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : INTERFEL
Organisation providing more information on the review procedures : INTERFEL
TED eSender : Publications Office of the European Union

5.1 Lot technical ID : LOT-0004

Title : Lot 4
Description : one or more agencies specialized in the organization of events in order to manage all events in school restaurants and public events of the European information provision and promotion programme

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services

5.1.2 Place of performance

Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Additional information :

5.1.3 Estimated duration

Start date : 01/03/2026
Duration end date : 28/02/2029

5.1.5 Value

Estimated value excluding VAT : 1 579 300 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Sources of selection criteria : Notice
Criterion : Average yearly turnover
Description : Average yearly turnover

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Innovation and impact of the event concept and design (35%) Quality and diversity of the proposed workshops and communication tools (35%)
Weight (percentage, exact) : 70
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Address of the procurement documents : https://interfel.e-marchespublics.com

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Allowed
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Deadline for receipt of tenders : 24/02/2025 17:00 +01:00
Deadline until which the tender must remain valid : 2 Year
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : INTERFEL
Organisation providing more information on the review procedures : INTERFEL
TED eSender : Publications Office of the European Union

5.1 Lot technical ID : LOT-0005

Title : Lot 5
Description : one or more specialized agencies for the implementation of a 360° communication campaign in Hungary in order to conceive and implement the three-year European provision and promotion programme, except the creation of the graphic charter

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79342200 Promotional services

5.1.2 Place of performance

Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Additional information :

5.1.3 Estimated duration

Start date : 01/03/2026
Duration end date : 28/02/2029

5.1.5 Value

Estimated value excluding VAT : 840 000 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Sources of selection criteria : Notice
Criterion : Average yearly turnover
Description : Average yearly turnover

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : Ability to adapt the global concept to the Hungarian market (10%) Experience and expertise in managing EU promotion programs (10%) Overall quality of the proposed action plan (objectives, timeline, implementation) (50%)
Weight (percentage, exact) : 70
Criterion :
Type : Cost
Name :
Description : Budget 30%
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Address of the procurement documents : https://interfel.e-marchespublics.com

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Allowed
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 17:00 +01:00
Deadline until which the tender must remain valid : 2 Year
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : INTERFEL
Organisation providing additional information about the procurement procedure : INTERFEL
Organisation providing more information on the review procedures : INTERFEL
Organisation receiving requests to participate : INTERFEL
Organisation processing tenders : INTERFEL
TED eSender : Publications Office of the European Union

5.1 Lot technical ID : LOT-0006

Title : Lot 6
Description : one or more consultancies specialized in evaluation in order to assess the ex-post impact of the actions within the European information provision and promotion programme

5.1.1 Purpose

Main nature of the contract : Services
Main classification ( cpv ): 79419000 Evaluation consultancy services

5.1.2 Place of performance

Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Additional information :

5.1.3 Estimated duration

Start date : 01/03/2026
Duration end date : 28/02/2029

5.1.5 Value

Estimated value excluding VAT : 291 500 Euro

5.1.6 General information

Reserved participation : Participation is not reserved.
Procurement Project fully or partially financed with EU Funds.
The procurement is covered by the Government Procurement Agreement (GPA) : no

5.1.9 Selection criteria

Sources of selection criteria : Notice
Criterion : Average yearly turnover
Description : Average yearly turnover

5.1.10 Award criteria

Criterion :
Type : Quality
Name :
Description : In-depth knowledge of European promotion campaigns and regulatory requirements (25%) Rigor and quality of the proposed evaluation methodology (30%) Structure and effectiveness of the planning, team, and project management (15%)
Weight (percentage, exact) : 70
Criterion :
Type : Cost
Name :
Description : Budget 30%
Weight (percentage, exact) : 30
Description of the method to be used if weighting cannot be expressed by criteria :
Justification for not indicating the weighting of the award criteria :

5.1.11 Procurement documents

Languages in which the procurement documents are officially available : English
Address of the procurement documents : https://interfel.e-marchespublics.com

5.1.12 Terms of procurement

Terms of submission :
Electronic submission : Allowed
Languages in which tenders or requests to participate may be submitted : English
Electronic catalogue : Allowed
Variants : Not allowed
Deadline for receipt of tenders : 24/02/2025 17:00 +01:00
Deadline until which the tender must remain valid : 2 Year
Terms of contract :
The execution of the contract must be performed within the framework of sheltered employment programmes : No
Electronic invoicing : Allowed
Electronic ordering will be used : yes
Electronic payment will be used : yes

5.1.15 Techniques

Framework agreement :
No framework agreement
Information about the dynamic purchasing system :
No dynamic purchase system
Electronic auction : no

5.1.16 Further information, mediation and review

Review organisation : INTERFEL
Organisation providing more information on the review procedures : INTERFEL
TED eSender : Publications Office of the European Union

8. Organisations

8.1 ORG-0001

Official name : INTERFEL
Registration number : 30864739500059
Postal address : 97 bd. Pereire
Town : Paris
Postcode : 75017
Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Contact point : Monika SZULTA
Telephone : +33149491096
Internet address : www.interfel.com
Roles of this organisation :
Buyer
Group leader
Organisation providing additional information about the procurement procedure
Organisation receiving requests to participate
Organisation processing tenders
Review organisation
Organisation providing more information on the review procedures

8.1 ORG-0002

Official name : NAK
Registration number : 18399257-9499-541-01
Postal address : Bartók Béla út 105-113
Town : Budapest
Postcode : 1115
Country subdivision (NUTS) : Budapest ( HU110 )
Country : Hungary
Contact point : Diána Sidlovits
Telephone : +36 70 396 1384
Internet address : www.nak.hu
Roles of this organisation :
Buyer

8.1 ORG-0003

Official name : AOP TOMATES ET CONCOMBRES DE FRANCE
Registration number : 512 199 092 00010
Postal address : La Métairie Neuve
Town : Pont-saint-martin
Postcode : 44860
Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Contact point : Lauriane Le Leslé
Telephone : 0033648990880
Internet address : www.tomates-de-france.com
Roles of this organisation :
Buyer

8.1 ORG-0004

Official name : APAQ W
Registration number : B.C.E. 0267.400.492
Postal address : Avenue Comte de Smet de Nayer
Town : Namur
Postcode : 5000
Country subdivision (NUTS) : Arr. Namur ( BE352 )
Country : Belgium
Contact point : Anne Sophie Lois
Telephone : +32 81 33 17 26
Internet address : http://www.apaqw.be/
Roles of this organisation :
Buyer

8.1 ORG-0005

Official name : AIB
Registration number : 790 97 13 29 00012
Postal address : 3, avenue du Viaduc FruiLeg, CP 60767, 94594 Rungis Cedex
Town : Rungis
Postcode : 94594
Country subdivision (NUTS) : Paris ( FR101 )
Country : France
Contact point : Carole Blandin
Telephone : 0033145607281
Internet address : https://labanane.info
Roles of this organisation :
Buyer

8.1 ORG-0000

Official name : Publications Office of the European Union
Registration number : PUBL
Town : Luxembourg
Postcode : 2417
Country subdivision (NUTS) : Luxembourg ( LU000 )
Country : Luxembourg
Telephone : +352 29291
Internet address : https://op.europa.eu
Roles of this organisation :
TED eSender

11. Notice information

11.1 Notice information

Notice identifier/version : 833a6f93-2167-4ada-a8c4-5ed65204e557 - 01
Form type : Competition
Notice type : Contract or concession notice – standard regime
Notice dispatch date : 24/01/2025 14:31 +00:00
Languages in which this notice is officially available : English

11.2 Publication information

Notice publication number : 00053992-2025
OJ S issue number : 18/2025
Publication date : 27/01/2025